Marketing, Data & Analytics Lead and Broadcaster.
A social media, digital and big data expert with over 15 years of experience, Christian works with some of the biggest corporations and TV platforms, working for The Hub for This Morning and BT Sport, he helps big companies expose data and improve their performance. Christian Howes rose to fame through the path of reality TV, but not through the expected method. He came to prominence when he began observing social media habits of viewers of reality TV. Speaking about his findings on Twitter and Facebook, he got himself a weekly spot on Big Brother’s Bit on the Side to discuss his research and to present his conclusions to the millions of viewers who were chattering about the shows but had no idea how their conversations were impacting social media spheres. His expertise was picked up by producers of BBC1’s National Lottery show, and he was offered a similar role there. Christian has ventured beyond the world of entertainment and has used insights from social media data to accurately predict Brexit and Trump’s successes. He is passionate about new data capture methods and is also co-owner of a format and ideas company that specialises in creating data based TV formats. Having previously shared his expertise with top brands including ASOS, Barclays, HSBC, Lloyds, Playstation and Telegraph, Christian has become a sought-after keynote speaker at business conferences around the world, covering topics such as predicting consumer behaviour from what’s happened in the past, being ahead of the curve using data, spotting what’s going to be hot before its too late, using public sentiment to determine whether you stick or twist and addressing whether politics really directly influence the money markets?