Latest innovations and insights
May 15, 20201 min read

A discount disco is happening in Klarna’s app.

Isabella Ahmadi

by Isabella Ahmadi

25, 50 or 70% off. What’s your magic discount number? No matter the digits, discount deals are increasingly popular in Klarna’s app. Shoppers in the US are super excited and click, click, click on the hot deals offered.

To be fair, who doesn’t love a good deal? The best part is, the love is growing bigger and stronger. The number of American app shoppers who clicked through a deal offer doubled in March and April compared to the beginning of the year. This suggests that consumers could be getting more mindful about their spendings amid the Covid-19 crisis. The trend gets a new boost in May when people again flock to get their slice of the best offers. Especially apparel, sportswear and accessories are attracting shoppers.

Everyone’s a winner when it comes to deals. Consumers get the chance to buy items at their preferred price range. They get the unmistakably powerful “yes”-feeling and feel extra good about the purchase. Retailers increase sales volumes, get rid of stock items and get the opportunity to reach new customers. Deals in Klarna’s app are a pretty amazing thing. Don’t miss out – download the app and get yourself what you deserve.