The last weeks have been tough on both individuals and society due to the Covid-19 crisis. As people have practiced social distancing, online shopping has become increasingly important. The activity in Klarna’s US app is crazy – consumers have definitely fallen in love with the ease of it!
More and more purchases are being made in the app. One week in April was so busy that it broke records: It was the best week of this year and the second best week ever for the app. Only the notorious shopping week around Black Friday last year exceeds it. Interestingly, there are also some new trends regarding when people shop. Previously, shoppers tended to be more active on weekends. But after the coronavirus outbreak, they turn to online shopping more equally spread out during weekdays. Also, consumers have pushed their shopping habits a few hours during the day, making more purchases later in the afternoon and the evening than before.
App shopping is certainly becoming even more important for consumers. And there are plenty of explanations. It’s a no brainer to use, and people can shop from any online retailer in Klarna’s app. Yes, any. The flexible payment options are the icing on the cake. The freedom of paying in interest-free installments is a real people pleaser as it gives shoppers control over their finances. The Klarna app is truly a helping hand during these challenging times. The good news is, it’ll be here to serve consumers with shopping inspiration and payment flexibility after the crisis.