Global News
Apr 14, 20201 min read

App shopping is hotter than ever.

Isabella Ahmadi

by Isabella Ahmadi

Consumers in the US have a new go-to-place: it’s Klarna’s shopping app! It’s getting increasingly popular as we speak. Especially now, during times when social distancing is the new reality for many, there is a huge need for a smooth online shopping experience. 

During the first three months of 2020, more consumers used the app than in the final quarter last year. That’s despite a massive usage during Black Friday and the holiday shopping season. And the trend seems to stick as we enter April. The number of daily active users peaked in the beginning of the month and reached the all-time high so far this year. But even earlier this year, the number of consumers using the app has been high – almost reaching the top levels as during the notoriously intense shopping holidays in November and December. 

So why do people love the app? According to consumers themselves, good shopping experiences are crucial when choosing what store to purchase from. Klarna’s app is simple, safe and convenient. Users easily navigate to find whatever they might be looking for, may it be making a purchase, handling their finances or finding inspiration. One of the most helpful features is the wishlist function that allows customers to save items for later – and even get a notification when prices drop. All in all, a real smoooth experience.