Consumers today expect robust online shopping experiences, no matter the size of the merchant. In fact, according to a recent GoDaddy survey, 68% of people said they would shop with small businesses more often if they had the option to purchase items online. Digitalization has become even more critical as small businesses face higher rates of store closures and reduced hours and wages spurred by the pandemic.
Enter, GoDaddy—the company that empowers entrepreneurs around the world by providing the help and tools needed to succeed online and in-person, from domain names and web hosting to commerce and marketing solutions. Today, GoDaddy supports over 21 million entrepreneurs and 84 million domain names globally.
“We’re focused on enabling every entrepreneur, big or small, to start and grow their business,” said LaTrisha Cantella, VP of Global Payments, GoDaddy.
Small businesses are the backbone of the global economy. According to the World Trade Association, small and mid-size enterprises (SMEs) represent over 90% of businesses and between 60-70% of employment. In the US alone, there are over 31 million small businesses, making up more than 99% of all US businesses, and accounting for 48% of all American jobs.
However, starting and growing a business comes with costs. Recent GoDaddy data found that 45% of microbusinesses started in 2020 or later needed more than $5,000 to start. A 2021 survey of Klarna’s small business partners also discovered that 36% consider finding new customers to be the greatest concern facing their business over the next 6 months, with 48% identifying digital marketing as where they plan to make their biggest investment.
Now, GoDaddy’s online growth services—including its Digital Marketing Suite, which offers tools to create and manage social, ads, emails, and reviews—are even more accessible through its global partnership with Klarna. Entrepreneurs and small business owners can purchase any of GoDaddy’s tools with the added flexibility of using Klarna’s alternative payments solutions, including its popular interest-free ‘Pay in 4’ and ‘Pay in 3’ options, ‘Pay Now’ service, and more.
“Partnering with Klarna helps us lower the initial capital business owners need to drive growth for their businesses. Extending Klarna’s buy-now-pay-later offerings to our customers around the world helps make that ‘next step’ more accessible to entrepreneurs. Now they get the digital tools they need as they grow, with greater financial control and without additional fees,” said Cantella.
Klarna’s suite of alternative payment solutions is available on GoDaddy.com across all of Klarna’s core markets, including the US, UK, Australia, New Zealand, Germany, Sweden, and Canada.
Klarna’s ‘Pay Later’ solution for GoDaddy.com is enabled by Adyen, the payments platform of choice for many of the world’s leading companies.