Sep 2, 20202 min read

Gymshark and Klarna team up to offer fitness enthusiasts flexible payment solutions in the US.

Klarna K logo

by Klarna

Fitness enthusiasts can now shop for their favorite Gymshark athletic apparel and exclusive gym gear with the launch of Klarna in the US. Klarna’s offering enables customers to shop on and pay in four equal, interest-free installments with even more financial security and flexibility.

“Gymshark’s target audience is 18–30-year-olds whose interests lie at the intersection of fitness, fashion, and music,” said Niran Chana, Chief Commercial Officer at Gymshark. “We are excited to partner with Klarna to offer our shoppers an attractive payment option that is preferred by this demographic and that lets them shop for the fitness items they love with financial ease.”

“Gymshark is recognized as one of the fastest-growing international companies in the UK and a pioneer in building an online community of athletes, fitness gurus, and active, health-minded individuals,” said David Sykes, Head of US at Klarna. “At a time when health and wellness remain top of mind for customers and more people focus on staying physically active, we’re pleased to partner with Gymshark in the US to encourage flexible spending.”

Gymshark has seen a rise in sales of their “home workout” product offering across both their apparel and accessories ranges which has seen them carry their momentum throughout the difficulties of the last few months. Gymshark has also continued to successfully launch new styles throughout the period, with the recent Power & Vital Rise collections showcasing this success.

Data from the Klarna app revealed an increase in spend within the athleisure category across demographics as stay-at-home policies took effect during the pandemic. Gen Z shoppers increased their category spending by 28% in the March–May period versus January–February, prior to the pandemic, according to Klarna’s average week-over-week transaction volume data. Additionally, customers are expected to begin shopping for the holiday season earlier than in previous years, and a recent Klarna survey reveals that 79% of consumers would “rather be healthy than wealthy” this holiday season, suggesting that consumer prioritization of a healthy lifestyle will continue to trend for the foreseeable future.

Gymshark recently announced a $1.45bn valuation, pointing to massive momentum globally and across the US. Klarna’s announcement with Gymshark in the US is an extension of its current partnership with the brand across the UK, Sweden, Norway, Finland and Denmark. Gymshark’s partnership with Klarna in Europe has already been a major success, generating a 175% year-over-year volume increase. Gymshark is the latest member to join Klarna’s expanding global network of more than 200,000 retail partners, which also includes Finish Line, Burton and Hurley.

Klarna’s installment payment option is now available at checkout to US customers on Shop Gymshark with Klarna here.

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