New York Fashion Week offers designers an opportunity to showcase their upcoming collections and catch the eyes of magazine editors, celebrities, and fashionistas all across the globe.
Typically, it’s the designs themselves that steal the show, but this year Klarna’s retail partners made a splash with the innovative ways they presented their “wears.”
Take a look at some of the cool, clever and colorful ways designers set themselves apart this September.
Tanya Taylor and Klarna in full bloom.
Tayna Taylor and Klarna brightened up Washington Square Park with a pop-up flower cart. Like Klarna, Tanya, who launched her eponymous collection in 2012 at the age of 25, continually looks for opportunities to break from the fashion status quo. During Fashion Week, the lifelong artist handed out floral arrangements wrapped in her collection’s prints, offering a sneak peek at her spring presentation through the QR code that accompanied the bouquet.
Telfar’s got a brand new bag (and a TV station).
Going beyond the runway, luxury fashion brand Telfar, founded by Telfar Clemens, launched a TV channel and a brand new duffle bag during NYFW. Known for its tagline, “Not for you — for everyone,” the brand’s new Telfar TV was designed to ensure that everyone who wants the bag can get one by allowing viewers to scan an on-screen QR code. Where can you tune in? Telfar TV is available on AppleTV and Roku and will also have its own app and website.
Rebecca Minkoff pays homage to the big apple.
Fashion icon Rebecca Minkoff unveiled her “I Love New York” capsule, which is available on rebeccaminkoff.com for pre-order with Klarna, meaning fans of the collection can order now and pay in four, interest-free installments. The author of Fearless: The New Rules for Unlocking Creativity, Courage, and Success also became one of the first female designers to create non-fungible tokens (NFTs) which she auctioned on Open Sea.
