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Jan 18, 20221 min read

Klarna and the Chicago Bulls’ new partnership is a slam dunk.

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by Klarna

Klarna is excited to announce a new multi-year partnership with the legendary Chicago Bulls. As part of this new collaboration, Klarna will bring unique co-branded in-stadium experiences, shoppable content, exclusive offers, limited edition merch, and more to Bulls fans in and out of the arena. Klarna branding will be a key part of the game-day experiences, including placements across the scoreboards and on Bulls practice jerseys. Through the sponsorship, Bulls fans will have new ways to connect with the team and Klarna.

As NBA fans know, the Bulls have become one of the most exciting and ascending teams in the league, thanks to their young stars. Alongside the team partnership, Bulls stars Zach Lavine and Lonzo Ball are now Klarna brand ambassadors and will be showcasing their personal styles through social content and co-marketing opportunities.

This partnership marks Klarna’s continued expansion within sports. In November, Klarna announced a sponsorship with Angel City Football Club (ACFC) of the National Women’s Soccer League. With both the ACFC and Chicago Bulls partnerships, Klarna will deliver unique and engaging experiences to fans and is committing to helping drive positive change through social impact initiatives in LA and Chicago.

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