Fall is the perfect time to refresh your look, and Klarna and Beautycounter, a leader in safer skin care and cosmetics, are launching a livestream shopping series to offer insights, tips, tricks, and techniques for a cleaner and better beauty routine.
The four-episode livestream series will air live from Beautycounter’s LIVE @ Abbot Kinney content studio located in their flagship store in Venice, California beginning September 8, 2021.
Hosted by Christy Coleman, celebrity makeup artist and Chief Artistic Officer at Beautycounter, the series will feature guests, including Ashley Greene, Christine Kong, and Asia Jackson, along with ingredient safety expert Lindsay Dahl, SVP of Social Mission for Beautycounter, who will share their expertise.
Customers can join the livestream sessions at 11 a.m. PDT beginning Wednesday, September 8th through a link on the Klarna app and Beautycounter.com/live. Viewers who join will have a chance to win a free Beautycounter gift with purchase at checkout if they shop with Klarna.
Livestream shopping is poised to become a $25 billion industry by 2023, according to Coresight research, and Klarna’s 2021 Reopening Insights Report revealed that 60% of customers who had tried livestream shopping say it improved their online shopping experience.
Ready to discover cleaner, safer products right now? The following are a sampling of Beautycounter’s bestsellers:
Bright and beautiful.
Longing for a more youthful-looking complexion? This serum blends two forms of vitamin C to instantly brighten skin and help reduce the appearance of existing dark spots for glowing skin and an even tone.
Lush lashes for the win.
Define lashes from roots to ends with rich, smudge-proof color with this perennially popular all-in-one mascara. Without potentially harmful ingredients, this makeup must-have supports stronger lashes, thanks to intensely nourishing tripeptide technology.
Say ‘no’ to sun damage.
Guard against sun’s damaging rays with this water-resistant sunscreen lotion that blends evenly onto the skin with limited white residue.
Refreshed and ready to face the day.
This favorite foaming cleanser leaves skin feeling soft and smooth, not tight or dry. Featuring squalane, plum oil, and phytic acid, it removes face and eye makeup, washes away impurities, and leaves you glowing.
Next-level shine.
Enjoy high-impact shine while soothing and conditioning lips with this gloss that boasts a proprietary process that envelops them in moisture-rich castor oil. Choose from 14 warm and wonderful shades.
