Dec 15, 20203 min read

Klarna’s data reveal what people wish for Christmas.

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by Klarna

All I want for Christmas... is gaming and tech! At least that is what most shoppers have added to their wish lists in the Klarna app since the start of the holiday shopping season. Here are some of the products that are most popular in different countries around the world.

Klarna’s in-app wishlist feature has seen a surge in usage over the past year, with Black Friday marking an all-time high. Since the start of the holiday shopping season, more than 1 million items have been wishlisted in the Klarna app, allowing shoppers to receive instant notifications once an item drops in price.

Looking at what shoppers have added to their wish lists provides insight into what will be the most popular gifts. So, what are shoppers really wishing for this Christmas?


It’s all about Gaming and tech.

With millions currently working from home in countries all over the world, it’s no surprise that consumers are wondering how to best spend their time at home. With the release of the latest gaming consoles, the ‘Playstation 5’, ‘Xbox S/X’ and ‘Nintendo Switch’ are some of the most sought after items across all markets, making the top of the list in the UK, US, Germany and Sweden. So if you’ll find any of these items under the Christmas tree, don’t be surprised.

Apple’s ‘Airpods’ come a close second among the most wishlisted items, making it in the top 10 for most countries. Perfect for when you’re spending your days in virtual meetings, but also for listening to your favorite music or podcasts.

Electronic devices in general are very popular this holiday season in all markets. Laptops, tablets, TVs and different types of headphones are plentiful in Klarna users’ wish lists.

No better time to cook from home. 

While during the first part of the pandemic we all baked our banana bread, consumers are ramping up their home cooking efforts. While US consumers have fallen in love with Ninja’s ‘Foodi™ 4-in-1 Indoor Grill’, UK/Swedish consumers are wishing for more basic items, like Smeg cooking tools, Le Creuset pans and Bosch coffeemakers.

Staying fresh in 2021.

The beauty category remains important to shoppers across the globe, with Charlotte Tilbury’s ‘Pillow Talk’ making it on the UK’s most wanted list and US shoppers eager to get their hands on Make up brushes. In Sweden and Germany, consumers are going for scent – Armani’s “Si” perfume is in the top 10 most wanted list, whereas Germans are more inclined to try Yves Saint Laurent’s “Black Opium”.

US shoppers want boots. 

Winter is here, and so is the cold and wet weather in many parts of the world. Klarna’s US shoppers want to keep their feet dry and warm this holiday season. Boots from Timberland, UGG and Dr.Martens are among the most wishlisted items right now. So if you live in a colder part of the country, a pair of boots from any of these brands will surely be an appreciated Christmas gift.

Curious to find out how to create your own wishlist with Klarna? Follow the below steps to create your shopping wishlist today.


  1. Download the Klarna app and log in

  2. Click on the wishlist icon to create a wishlist

  3. Save products from the browser you want to add into your list

  4. Done! (send your wishlist to Santa?)

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