Klarna in the news
Jul 16, 20202 min read

Klarna’s virtual pop-up takes online shopping to ‘smoooth’ new levels.

Megan Gokey portrait

by Megan Gokey

Klarna has launched a two-day-only virtual pop-up that’s giving US shoppers the chance to win some of the internet’s most coveted items and experience online shopping in an entirely new way.

The 48 Hr. Smoooth Room is an immersive, interactive online pop-up that will be available only from July 16 at 12pm EST until July 18 at 12pm EST. Fifteen wish list-worthy items are showcased in the Smoooth Room’s pink fur, fun-to-explore virtual space, each available to win in four easy payments of $0. Yes, that’s correct…. four payments of nothing.

As well as introducing a smooother, Swedish-er way to shop, the 48 Hr. Smoooth Room is giving shoppers the chance to indulge their passions – for free. From a pink Fender Stratocaster guitar to adidas’ revolutionary ZX 4000 4D sneakers and a cool gaming chair, the 48 Hr. Smoooth Room is a digital treasure trove of must-have items for everyone from fashion aficionados to outdoor enthusiasts, and our biggest price drop yet.

At Klarna, we make shopping smoooth (so smooth it needs the extra ‘O’). It’s our mission to deliver an unexpected, elevated shopping experience. Recent research showed us that only 9% of shoppers find online shopping fun. With more consumers than ever relying on ecommerce, we’ve set out to change that with our shopping app, and with the 48 Hr. Smoooth Room.

The virtual pop-up is the latest element of our recently launched shoppable entertainment campaign – ‘Swedish for smooother shopping’ – which boldly introduces even more US shoppers to the better, Klarna way to shop, this summer. The 48 Hr. Smoooth Room is discoverable at smoooth.klarna.com and via a series of hyper-targeted digital ads and partnerships over the next two days.

Ready to experience a smooother way to shop? The clock is ticking so don’t miss your chance to win.