Latest innovations and insights
Aug 4, 20201 min read

Making shopping social with followable wish lists.

Klarna K logo

by Klarna

Shopping is getting even more social with Klarna. We’re excited to launch a new feature with Wish lists that will help you connect with the people and brands that inspire you to try new looks and maybe even take a fashion risk now and then.

More than 2.5 million items have been added to Wish lists and saved by Klarna customers in the US since the feature launched. But in case you are not familiar or haven’t used the feature before, Wish lists are boards where you can create and edit lists of the stuff you love all in the Klarna app. You can create multiple Wish lists around different hobbies, interests or seasons and when you have a list ready, you can share it with friends so they know what you like.

With this update, we’re adding an entire new social element to the experience that will enable you to follow brands and influencers you’re passionate about, and share the things that inspire you with your own community and network of friends and family.

Open the Klarna app today and check out Wish lists by some of the biggest brands like Adidas, Sephora, TOMS and ASOS. Once you find the Wish list you want to keep an eye on, just click the follow icon at the bottom left of the display. As you see things that pique your interest, add them to your own Wish list and share them across social platforms like Instagram and Twitter.

We’re constantly thinking about new ways to enhance our shopping experience and we think followable Wish lists will be a feature that you’ll love, in addition to the features we already offer like price-drop notifications, access to daily deals and exclusive drops from brands.