We’re excited to announce our partnership with leading clean beauty brand Beautycounter, making the switch to clean beauty simpler for the increasing number of shoppers looking for safer and more sustainable beauty and skincare.
We’ve seen an almost 20% increase in spend in the clean beauty category from the Klarna app during the COVID-19 pandemic (compared to pre-pandemic volumes), and recent Klarna research showed that almost 80% of consumers would rather be healthy than wealthy as we head into the second half of 2020.
Appetite for clean beauty is biggest among Millennial and Gen Z shoppers. Millennials have accounted for more than 70% of the clean beauty purchases with Klarna so far in 2020 but Gen Z shoppers have shown the biggest increase in clean beauty spend – 25% – since March. The launch of Klarna’s interest-free installment payment option at Beautycounter now gives beauty lovers a new, more flexible way to pay for beauty items that are made from safer ingredients.
A clean beauty trailblazer, Beautycounter already has a cult following (their All Bright C Serum garnered a 13,000 person waitlist) and is on a mission to get safer products into the hands of everyone. To help get you started, we asked their SVP of Social Mission, Lindsay Dahl, to take us through the products we should prioritize when making the switch to clean beauty. Here are her top tips:
- Products you wear every day
The biggest shift you can make towards safer beauty is to focus first on the products you use every day – like face creams, SPF, foundation or tinted moisturiser
- Products that cover your whole body
Skin is the human body’s largest organ, so it makes sense to opt for cleaner options of products that you use on it, like body wash, scrubs, soaps and lotions.
- Go fragrance free
Switch out any of your beauty products that list “fragrance” as an ingredient. It’s common practice in the beauty industry to keep fragrance ingredients secret, a “fragrance loophole” that allows ingredients to be kept from the public, under the guise of trade secrets. Many fragrances may contain ingredients that have been linked to allergies, and are on Beautycounter’s Never List™.