Aug 10, 20202 min read

One million monthly app users in the US – and we’re just getting started.

by Fredrik Thambert

Klarna’s app has seen significant traction and now has more than 1 million monthly active users in the US. It has been downloaded 5 million times, and this year alone has outpaced all of its closest competitors with more than 1.7 million downloads.

One year ago, Klarna launched its shopping app in the US, which became an instant success among consumers. The app enables users to shop anywhere with Klarna’s flexible payment options and best-in-class purchase experience. The number of downloads and users has steadily increased, reaching a milestone in May with more than 1 million monthly active users. 

This is obviously something that we’re very proud of because it means that people love our shopping experience and want to keep using the app. But that doesn’t mean we’re settling. In fact, it’s quite the opposite. We at Klarna are determined to offer the best shopping service out there and have more people discovering the value of using our services. That’s why we’re constantly improving the app and are adding new features that benefit our customers. 

In June, we launched a complete redesign of the Klarna app to make online shopping even smooother. Our goal is to give users unrivaled convenience, inspiration and value when shopping with our app. What does that mean in practice?

First off, using Klarna services means outstanding convenience within shopping and money management. Want flexible payment options? We’ve got it. Get the stuff you love now and pay over time, minus the interest. Want to know where your shipment is? Easy. Just check your order status in the app.

Secondly, shoppers are increasingly looking for content that they find inspiring and engaging. By leveraging our data and technology, our app users can get curated content and personalized wish lists based on their preferences and previous shopping history. Now that’s smoooth. 

Beyond offering a fantastic product and experience, modern shoppers require tangible benefits and rewards. Together with merchants and partners, Klarna is in a spot to really help consumers save serious money by offering the best deals, price-drop notifications on wish listed items and have recently started to roll out our new loyalty program. If you’re curious to learn more, download the Klarna app on your iOS or Android device and join the 1+ million shoppers who are already using it on a monthly basis.

Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215. VT Consumers: For WebBank Loan Products (One-Time Cards in the Klarna App, Financing, Klarna Card): THIS IS A LOAN SOLICITATION ONLY. KLARNA INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.