Sephora opened its first store in the United States in 1998. Today, they are a global powerhouse in the beauty segment, dedicated to constantly delighting clients with a diverse mix of cosmetic, skin, hair, and fragrance products from its own, indie, heritage, and emerging brands.
Earlier this year, Sephora partnered with Klarna to let shoppers take advantage of Klarna’s flexible payment solutions, which provides the security, flexibility, and financial control they seek. Among younger audiences today, especially in more mature markets like the US and Canada, Sephora aims to make beauty more accessible to all. To help achieve this, they wanted to give their clients more confidence to shop and help their hard-earned dollars go even further.
“We wanted to provide new levels of financial flexibility across all our channels in the US and Canada to help our clients more easily shop for the beauty brands and essentials they love,” says Carolyn Bojanowski, General Manager of E-commerce at Sephora US.
As a market leader with a loyal following and a smoooth (yes, so smoooth it needs three o’s) brand that resonates with shoppers of all ages, Klarna was a natural fit for Sephora. They chose to offer a mix of Klarna’s interest-free payment methods in the US and Canada to give financial choice and control back to shoppers. Even more compelling, these payment methods are available online, in physical stores, and in mobile apps, catering to the multi-channel shopping experience that shoppers demand.
”We were very impressed with how fast the Klarna team worked from start to launch. Supportive, responsive, and agile, they enabled us to go from discussion to full-scale multi-channel launch in less than 2 months,” says Kendy Lau, Senior Manager at Sephora US.
Leading up to the holiday shopping season, the partnership with Klarna has already proven to be a success for Sephora. “Klarna is living up to its promise of a smoooth experience,” according to Kendy Lau. “We pride ourselves on inclusivity and client choice. We wanted our checkout to reflect this too. Klarna is helping us achieve this, delivering fast, frictionless and flexible payments, especially for multi-channel clients who are our most frequent and loyal shoppers.”
Sephora is live with Klarna in five markets with more on the horizon. Want more details on the partnership? Get the full story.