May 5, 20201 min read

Shoppers just wanna have fun – with their hobbies.

Isabella Ahmadi

by Isabella Ahmadi

Music, crafts or sports. Consumers seem to indulge in their passions as they make purchases connected to various hobbies in Klarna’s US app. When they feel good, so do we! 

Interesting trends in consumers’ shopping patterns have occurred after the Covid-19 outbreak, according to Klarna’s app data in the US. Consumers have gone from stocking up on sanitary products and groceries to prioritizing apparel and footwear. Lately, they’ve chosen to spend a larger share of their wallet on home and garden-related items, such as furniture and DIY equipment. But another segment is ready to be explored: Hobbies are super hot right now!

Fancy running or shooting hoops? Yes, shoppers seem to be in the mood for motion. Sporting goods sales have steadily increased during the past couple of weeks, Klarna data reveals. Outdoor gear is also in favor. This could be a consequence of social distancing and quarantine policies due to the coronavirus spread. Consumers might feel the urge to work out but at the same time abide health recommendations. Sports gear for outdoor usage is a match made in heaven. 

Consumers are exploring their musicality as musical instruments are attracting consumers more and more. Stores within the segment have seen a dramatic increase in sales volume recently. Crafts shops selling art supplies, hobby material and creative DIY items such as yarn, beads and clay are also getting really busy. 

Now, shoppers have more time to deep dive into what they love – or an opportunity to find a new interest. Spending time in quarantine could have created a gap in consumers’ schedules to be filled with joy. Getting what you love has never been easier. Download Klarna’s app and follow your passion. 


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