Oct 14, 20202 min read

Shoppers love Klarna’s rewards club: 350,000 join the club within first month

by Josefine Hedlund

Klarna launched its rewards club Vibe to all US consumers at the beginning of September. Thousands of members have already joined the program during the first month and the number of registered members continues to climb rapidly.

Klarna’s rewards club Vibe is off to a great start. No less than 350,000 joined the Vibe club in the first month. The club which offers shoppers the ability to collect points for every Klarna purchase, gathered much interest and curiosity even before fully rolling out to all Klarna users, with thousands of shoppers waitlisted to be the first to get access to the new program.

Joining Vibe is completely free of charge for everyone using the Klarna app. The program applies to all purchases US Vibe members make directly through the app, no matter the store, and also when using Klarna at over 200,000 partner retail stores globally. Program members earn one “vibe” (point) for every $1 spent once they’ve paid off the item, and vibes can be redeemed for rewards such as gift cards from customer favorites like Starbucks, Sephora and Uber. 

Since the launch, members have started to earn their Vibe points, which have added extra value to their purchases. As a member, shoppers get all the Vibe perks plus those from the store they shop at. Double down on loyalty points, discounts, and all that good stuff. It’s clear shoppers are feeling the vibe. The positive feedback just keeps rolling in, with users telling us how much they appreciate the extra value we provide to their purchases. 

“I LOVE Klarna. With Klarna I can shop online at any store and it is not limited to just a certain number of stores. Plus they have the Vibe rewards for members. This is amazing!” says one of our users in a review. 

As we continue to test and iterate the new program, we continue to be overwhelmed by the positive feedback we’re getting from Vibe members. In a recent survey more than 80 percent of members told us that they’re happy with the new loyalty program. 

“With everything that’s going on with the pandemic, a reward every now and then is really nice to receive,” one Vibe user says in our survey.

Don’t miss out on the opportunity to earn tailored rewards! Join Vibe today and earn points when shopping with Klarna at your favorite retailers.

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