Aug 25, 20201 min read

Smoooth summer! New record for the Klarna app.

by Fredrik Thambert

Klarna’s app continues to grow in popularity. It recently reached 12 million monthly active users, which is a record number. It also continues to top the ranking charts by PYMNTS. For the 6th time we are the number one 'Alternative Credit App Provider' in the US as a result of serving millions of consumers in all our markets with a Smoooth shopping experience.

The latest months’ app user behavior has once again shown how people prefer to shop online. With the Klarna app, that is. The app has now reached a total number of 12 million monthly active users, which is a new record during a single month. More and more consumers are choosing Klarna’s app as their favorite way to shop because it covers the whole journey, from finding the best deals to purchasing items from any online retailer and paying for them in the most flexible way.

In July, PYMNTS, the premier source of news and insights from the payments industry, once again ranked Klarna as the number one credit app in the US. The monthly ranking is based on a number of scoring factors including: channel coverage, up-to-date downloads, monthly average users and sessions per user and average session length. 

The app currently has more than 16 million downloads globally, with an average of more than 30,000 downloads per day in July, making it one of the biggest shopping apps out there. Our aim is to make online shopping as Smoooth as possible, and the growing success of the app proves that people appreciate it. 


Curious about trying it by yourselves? Find out what makes the Klarna app this popular by downloading it on App Store or Google Play!

Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215. VT Consumers: For WebBank Loan Products (One-Time Cards in the Klarna App, Financing, Klarna Card): THIS IS A LOAN SOLICITATION ONLY. KLARNA INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.