Dec 22, 20203 min read

Still shopping for Christmas gifts? Here are the best – and worst – items to give this holiday season.

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by Klarna

Find yourself rushing to shop for gifts for grandma, uncles and nephews with only a few days left before Christmas? You’re not alone.

According to the latest Klarna survey of more than 40,000 US shoppers, 79% planned to leave their holiday shopping until the last minute this year, buying gifts for loved ones within two weeks of Christmas. 35% of respondents said they’ve saved the last of their holiday shopping for this week. 

But not to worry, procrastinators! We’ve rounded up highlights from Klarna’s Last-Minute Shopping Survey that will make it easier to finish up Christmas shopping this year. From the best gifts that consumers have ever received, to strange gifts to avoid, read on for Klarna-approved gift ideas that are sure to impress anyone on your list.

Great Gift: Jewelry

When asked what they thought was the best gift they’ve ever received, survey respondents’ top response was jewelry. Over 2,000 respondents said that rings – from engagement rings to promise rings – were their favorite gift received to date. 

Think Twice Before Giving: Socks

When asked what they thought was the strangest gift they’ve ever received, respondents’ top response – noted by more than 3,000 of those surveyed – was socks. Everybody needs them, but avoid giving them away as Christmas gifts this year. 

Great Gift: Watch

Everyone appreciates the style and functionality of a great watch, which is likely why watches were another popular “best gift” response among survey respondents.  With the recent launch of the Apple Watch Series 6, it’s not a surprise that Apple watches are one of the most-wanted gift items this holiday season. However, survey respondents also showed a preference towards luxury, style-driven watches, such as those designed by Gucci, Movado, and Coach.

Great Gift: Designer Handbags

Another practical accessory, the handbag, was also a popular “best gift” response. Even as we continue to hunker down at home, handbags serve an important purpose, shielding our valuables on trips to the grocery store or during socially-distanced walks with friends. Stylish options, such as handbags by Louis Vuitton, Dooney & Bourke, and Badgley Mischka, were favorite options noted among survey respondents, and make for great gift items this holiday season. 

Think Twice Before Giving: Fruitcake

While fruitcake certainly makes for a convenient last-minute gift option, the candied dessert was not-so-popular among Klarna survey respondents, with hundreds of respondents agreeing that it is the strangest gift they’ve ever received. If you’re looking to give the gift of food this holiday season, perhaps consider an alternative, like cookies or chocolate covered fruit. 


About the survey:
Klarna’s survey of 40,448 US Klarna shoppers ages 18+ was fielded December 12– 14, 2020.


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