Global News
Oct 29, 20202 min read

The holiday season has kicked off in the Klarna app.

Klarna K logo

by Klarna

The success story continues for the Klarna app in the US, with shoppers loving it more than ever. September showed us some incredible numbers: 1.6 million monthly active users and over 750,000 downloads of the app in a single month. During October, it has continued to grow ahead of Black Friday.

The holiday shopping season is now upon us, with Black Friday just around the corner. This year, e-commerce sales are expected to hit new record levels as Covid-19 is accelerating the trend of brick-and-mortar shopping moving online. Shoppers are already gearing up to get their hands on the best deals and create wish lists with all the gifts they’re planning to buy. This of course means downloading the Klarna app.   

In September, the app reached 1.6 million monthly active users in the US, which is a 30 percent increase compared to August. More than 750,000 shoppers installed the app last month to access the best shopping experience in the market. According to app analytics company Apptopia, Klarna is the most popular of all shopping apps offering the option to pay in installments, making up a modest 64% of all downloads worldwide in September.

And the trend continues in October. The number of monthly active users is growing and more people than ever are finding their way to Klarna and starting to use our services. It’s a clear sign that consumer behavior is continuing to shift online, and that Klarna offers the best services for the upcoming holiday shopping season. 

So what are those services, you might ask? Here’s an overview. 

Thanks to the Klarna app, shoppers who are looking for inspiration, perks and convenience can pay later at any online store, and get a seamless mobile shopping experience with the ability to manage their purchases in the most flexible and transparent way.

And if that’s not enough to convince you that the Klarna app provides the ultimate shopping experience, why not hunt for the best deals, create a wish list and get price drop notifications for items on Black Friday. By joining our newly launched US rewards club Vibe, you will also be able to collect points for every purchase made through the Klarna app, no matter the store. Members earn one “vibe” (point) for every $1 spent once they’ve paid off the item, and vibes can be redeemed for rewards such as gift cards from customer favorites like Starbucks, Sephora and Uber.

Make sure to download the Klarna app and find out what all the fuss is about!