Merchant spotlight
Aug 26, 20203 min read

These women-owned businesses have our vote.

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by Klarna

Today marks Women’s Equality Day when we celebrate the 100th anniversary of the 19th Amendment, which guarantees women’s right to vote. As we reflect on this great milestone, we also recognize there’s still a long way to go on the path to gender equality — like supporting female entrepreneurs. That’s why we wanted to take a moment to give a shout out to a few women-owned brands we think you’ll love.

Ambitionist

Marissa Casey Grossman is the founder and CEO of Ambitionist, which believes in beautiful, stylish clothes that also offer quality and comfort. The brand is all about giving women timeless yet comfortable clothes that you’ll treasure forever.

Beautycounter

As an entrepreneur, wife and mother, Gregg Renfrew is passionate about the clean beauty movement. That’s why she launched Beautycounter, which offers products that perform while still maintaining the highest safety standards. The brand is on a mission to get safer skin care and cleaner cosmetics into the hands of everyone. In other words, beauty should be good for you.

Good American

Good American is the pivotal brand from Khloe Kardashian and Emma Grede about what it means to be a woman today. This womenswear company is all about body positivity, extreme inclusivity, and breaking down barriers.

Mejuri

Co-founded in 2015 by Noura Sakkijha, Mejuri is redefining luxury accessories through its line of handmade fine jewelry for every day. By getting rid of traditional markups, they make fine jewelry accessible to all.

OUAI

Not only is she “the most influential hair stylist in the world” (according to the New York Times), Jen Atkin is also a businesswoman, author, and influencer. She’s worked with A-list celebrities, including the Kardashian/Jenner family and Chrissy Teigen. In 2016 she launched Ouai, which is all about “saying yes to real hair for real life.” All of the shampoos and conditioners are sulfate-free while the styling products are designed to bring out your natural beauty.

You can shop all of these brands now and pay later through the Klarna app. To browse the full marketplace of women-owned retailers, visit the directory here.