Case studies
Discover how businesses boost sales and enhance checkouts with Klarna. Explore real-world success stories and get inspired.
Case study
Criteo x Klarna
Klarna partnered with Criteo, the world leader in commerce media across the open web, to tap into flexible monetization offerings—ranging from Criteo’s turnkey demand from 19,000+ Commerce Growth clients and programmatic options for agencies and brands.
Case study
Miravia x Klarna
Miravia teamed up with Klarna to tackle big challenges as a new e-commerce player. With flexible payments and creative marketing like Klarna Deals, we helped them connect with Gen Z and Millennials, boost sales, and level up their average order value!
Case study
Expedia x Klarna
Through seamless BNPL integrations, Klarna has helped Expedia Group double new customer transactions in the US, lift basket sizes by 5.5%, and nearly double affiliate revenue year-over-year. With Booking also prioritizing BNPL expansion globally, Klarna’s scale and simplicity continue to drive meaningful growth across key markets.
Case study
Ninepine x Klarna
Ninepine partnered with Klarna to elevate its digital storefront across five key markets. By integrating on-site messaging to showcase flexible payment options, the brand achieved a 25% uplift in revenue per visitor, fueled by a 22% increase in conversion and a 3.3% boost in average order value.
Case study
Plein.nl x Klarna
Through a shared focus on seamless shopping, Klarna and Plein.nl optimized the checkout flow with flexible payment solutions—reducing cart abandonment and driving an 8% lift in successful transactions. With faster repeat purchases and insights that boost engagement, the partnership continues to turn payment flexibility into long-term growth.
Case study
Ditur x Klarna
Ditur partnered with Klarna to enhance its digital shopping experience and accelerate growth across the Nordics and Central Europe. By integrating Klarna’s full suite of payment options and on-site messaging, the watch retailer boosted customer confidence and lifted average order value by 70% with Pay in 3. Klarna now outperforms local payment alternatives by 6x in Denmark—turning flexibility and trust into measurable growth.
Case study
DocMorris x Klarna
Leading online pharmacy DocMorris partnered with Klarna to simplify and secure shopping. With Sign in with Klarna, a fast, consent-based login, DocMorris reduced friction across web and app for seamless logins and checkouts. The results: 75% of social logins now come via Klarna, making it the second most popular payment method and driving an 8% increase in Klarna payment share, showing how convenience builds loyalty.