H&M & Klarna.

H&M wanted to provide its loyal customers with a fast, seamless, and responsive native app so they could shop smooothly online, in-store, and everywhere in between using their smartphones. It was also important that the app enabled H&M to experiment easily with new services, was simple to integrate for rapid roll-out to support H&M’s international growth plans, and above all, was secure.

H&M already had Klarna as a payments provider and knew that using our In-app mobile checkout would ensure shoppers experienced a truly smoooth mobile UX. Fitting seamlessly into H&M’s new native application, Klarna In-app lets members of H&M’s loyalty program shop now and pay later across all channels, using the branded H&M app. Invoices get handled within the app, where customers can decide how and when they want to pay. A beautiful interface, customer detail pre-filling, a range of flexible ways to pay, and a rich post-purchase experience ensure it’s a convenient and compelling proposition for shoppers. And, as with all Klarna solutions, it’s easy to integrate, scale-up, and roll out internationally.