rue21 x Klarna
An on-trend sales increase:
How rue21 connected with tech-savvy shoppers and upped its average order values by 73%.
As a popular retailer of trendy and affordable clothing for Gen Z and Millennials, rue21 was looking for a modern way to connect with its younger, tech-savvy audience in order to drive sales and increase conversions.
Even before the pandemic, the typical mall experience had been fading into the background. rue21 was looking for a way to keep up with a new generation of fashion lovers who do the majority of their shopping in the fast-paced digital world. These unique customers, aged 18-25, use credit cards far less than their predecessors and have little patience for long, clucky, or antiquated checkout experiences, whether they are shopping online or in-store.
Furthermore, with so many small-ticket items available online, lifting the average order volume was an ongoing challenge for rue21.
We were actively seeking ways to put more purchasing power into our customers’ hands by offering quick and easy alternative payment methods that are available everywhere they shop, without slowing down.
Robert Brous, rue21’s VP of Ecommerce & Digital
Since going live with Klarna, rue21 has seen a significant rise in sales with 26% of their sales represented by Klarna.
73% higher AOV of rue21 shoppers using Klarna
Purchase frequency increase
6% higher purchasing frequency
With Klarna’s messaging during the 2020 holidays from November to December, Klarna's usage in stores doubled.
rue21 chose to offer a mix of Klarna’s interest-free payment methods to give financial choice and control back to shoppers.
Pay in 4
Give your customers the flexibility to shop now and spread the cost over time.
Get straight to the point. Paying now with Klarna is fast, simple, and secure.
Make it easy for your customers to shop in-app and get access to our flexible payment methods.
Offer shoppers the freedom to choose how and when to pay in your physical stores.
Klarna’s free On-Site Messaging keeps shoppers updated on payment options as they browse, helping increase conversion and AOV.
We saw a big lift in sales and AOV once we introduced Klarna as an option at checkout. Our younger audience, in particular, is really responding to it, which has helped us with both customer satisfaction and retention. We’re looking forward to growing our audience together with Klarna as a partner.
Lauren Pearson, rue21’s Sr. Manager, CRM & Loyalty
Offer more ways to pay.
Your customers experience the best online payment service. You increase your sales. Win-win.
Get more customers who shop more, more often. Are you ready?
Choose your language and region
Klarna is available around the world with a variable offering, choose one that suits you best.
Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215. VT Consumers: For WebBank Loan Products (One-Time Cards in the Klarna App, Financing, Klarna Card): THIS IS A LOAN SOLICITATION ONLY. KLARNA INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.