rue21 x Klarna
An on-trend sales increase:
How rue21 connected with tech-savvy shoppers and upped its average order values by 73%.
As a popular retailer of trendy and affordable clothing for Gen Z and Millennials, rue21 was looking for a modern way to connect with its younger, tech-savvy audience in order to drive sales and increase conversions.
“We were actively seeking ways to put more purchasing power into our customers’ hands by offering quick and easy alternative payment methods that are available everywhere they shop, without slowing down.”
Robert Brous, rue21’s VP of Ecommerce & Digital
Since going live with Klarna, rue21 has seen a significant rise in sales with 26% of their sales represented by Klarna.
Purchase frequency increase
rue21 chose to offer a mix of Klarna’s interest-free payment methods to give financial choice and control back to shoppers.
Pay in 4
Give your customers the flexibility to shop now and spread the cost over time.
Get straight to the point. Paying now with Klarna is fast, simple, and secure.
Make it easy for your customers to shop in-app and get access to our flexible payment methods.
Offer shoppers the freedom to choose how and when to pay in your physical stores.
Klarna’s free On-Site Messaging keeps shoppers updated on payment options as they browse, helping increase conversion and AOV.
“We saw a big lift in sales and AOV once we introduced Klarna as an option at checkout. Our younger audience, in particular, is really responding to it, which has helped us with both customer satisfaction and retention. We’re looking forward to growing our audience together with Klarna as a partner.”
Lauren Pearson, rue21’s Sr. Manager, CRM & Loyalty