Klarna Deep Dive.
Learn how to hack and master today’s online retail environment with the experts at Klarna.
Peoples’ shopping habits are changing quickly, and you as a retailer need to adapt. How do you navigate in this quickly evolving landscape of e-commerce and build a thriving business?
Deep Dive #1: Growth.
How do you attract more customers to your online store?
E-commerce is growing rapidly as people are shopping more and more online. But competition is getting increasingly tough. Getting new customers is key for any merchant who wants to grow and survive long-term.
Host: Melissa Chien, Demand Generation lead at Klarna.
In this Deep Dive, you’ll learn:
- The main obstacles to growth
- Key data about spending power and shopping behavior
- Why attracting Millennials and Gen Z customers is crucial
- The importance of flexible payment methods
- + Much more
Deep Dive #2: Margins.
How do you make your online store more profitable?
Online retail is often a low-margin business. Does it have to be that way? Learn how the right checkout and payment solutions can lead to more sales with higher margins.
Host: Mikael Oldebäck, Commercial Offering lead at Klarna.
In this Deep Dive, you’ll learn:
- How to increase conversion rate and average order value
- How to reduce cart abandonment with a better checkout experience
- Klarna’s Pay Later options: How good are they for business?
- What a Smoooth shopping experience looks like
- + Much more
Deep Dive #3: Loyalty.
How do you keep your customers coming back for more?
Making customers return to your store is essential for long term survival. But it’s harder than ever before to actually achieve that loyalty. What can you do to improve your online store and build an engaging and emotional connection to your brand?
Host: Sarah Hardin, Purchase Experience expert at Klarna.
In this Deep Dive, you’ll learn:
- How the concept of loyalty is changing and why it matters
- What ‘brand connection’ means and how you achieve it
- How Millennials and Gen Z are different from a loyalty perspective
- What ROE is and why you need to know about it
- + Much more