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Woman in scarf

Turn fans into customers.

Increase sales and reach new, high-value clientele with Klarna for luxury.

There's a new crowd in the front row.

Gen Z and Millennial consumers occupy 40% of the global luxury sector and will continue expanding. See what they care about.

Digitally savvy.

78% see a luxury brand’s commitment to new technologies as a decisive reason for purchasing.

Mission driven.

67% factor in luxury brands' sustainability practices in their purchase decisions.

Financially aware.

4 out of 5 would find it helpful to pay over time for luxury products.

Expecting personalization.

80% demand a seamless, convenient and connected shopping experience.

A new growth solution for luxury.

Our world-class payment and marketing solutions drive new audiences, improve engagement, and increase conversion and sales. We know it's important for your brand to be seen with the right crowd, so we've created SELEKT by Klarna - a curated Klarna shopping experience for customers to discover luxury brands and pay how they like.

of Klarna shoppers are new customers to luxury brands.

millennial and Gen Z engagement from luxury co-marketing campaigns.

average increase in conversion.

Tailored solutions to fit your brand identity.

We make sure your brand is the star, while we're there to help elevate the shopping experience.

On-site messaging

Our On-site messaging can be tailored to fit your brand's aesthetic. We're able to change font, color, and placement, so your consumers get a clean, native experience while shopping.

Premium placements

With SELEKT, luxury brands get unique real estate in the Klarna app and across Klarna channels. Customers can browse and shop a carefully curated selection of stores, wishlist items, and read the latest articles from our editors and contributors.

A personal shopping experience at home.

A personal shopping experience at home.

Bring the personal touch of real human interactions to your online store with Virtual Shopping. Showcase your products like never before, promote new drops and help shoppers buy with confidence and ease.

Content that sells

Content that sells.

Dynamic Ads uses AI to build personalized ads fit to your brand’s aesthetic. Get more from your social media spend with scalable, shoppable content that updates as it learns more about your audience.

Optimized influencer relationships

Optimized influencer relationships.

More efficiently find and collaborate with influencers, track and enhance these relationships, and maximize your ROI, all in one place.

Meet your new shoppers.

Klarna's typical luxury shopper is more loyal and shops more often than the average customer. That makes us the perfect partner to help build relationships with your current customers and introduce you to new audiences.

3x

purchase frequency for Klarna luxury customers.

55%

increase in luxury purchases over the past 6 months.

42%

of Klarna luxury customers are millennial and Gen Z.

22%

of Klarna customers have made high-value purchases.

Flexible payments drive luxury purchases.

Gen Z and Millennial luxury shoppers value the availability of flexible, interest-free payment options. What other innovative shopping experiences are they interested in?

Elevate your in-store experience.

The in-person experience you create is unparalleled. Marry your online and offline experience by giving customers flexible payment options everywhere.

Give your customers the luxury of Klarna.

Monthly financing through Klarna is issued by WebBank, member FDIC. Copyright © 2005-2022 Klarna Inc. NMLS #1353190, 629 N. High Street, Third Floor, Columbus, OH 43215. Other CA resident loans made or arranged pursuant to a California Finance Lenders Law license.