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Creator Platform

Optimize your influencer marketing.

Klarna's Creator Platform helps merchants find the right influencer partners, collaborate with them, and then track and optimize these relationships with insights into performance metrics. Brands using our platform see:

sales uplift from influencers.

reduction in time spent managing influencers.

Used by some of the world’s leading brands.

Benefit from one of the fastest growing customer acquisition channels.

8x

ROI driven by influencer marketing.

49%

of consumers depend on influencer recommendations for purchase decisions.

$14B

in influencer channel investment in 2021 (up from $3B in 2017).

Scale influencer marketing with a performance-driven solution.

With our Influencer Marketing Platform, brands level up their influencer marketing programs and can more easily:

Invite current influencers and find new ones.

Invite current influencers and find new ones.

Manage all your relationships on one platform. Search based on a variety of criteria including category/interest, channel, followers, historic performance, and more. Access an additional 500k creators in our global influencer search.

Collaborate directly within the platform.

Collaborate directly within the platform.

Incentivize creators via commission rates. Enable creators to request specific products. Collaborate and coordinate through direct messaging, keeping track of everything in one place.

Track performance and optimize campaigns.

Track performance and optimize campaigns.

Measure performance by influencer, channel, and product. See traffic, sales, and all other key KPIs on your dashboard. Use data to reinvest in high-performing influencers.

A luxury retailer's success story.

Mirta is an Italian e-commerce store launched in 2019, specializing in luxurious artisanal handcrafted handbags and accessories. They launched globally, and leveraged the Klarna Creator Platform to help them grow their traffic, brand awareness, and revenue within the targeted regions.

“Klarna Creator Platform is a great tool to maximize the potential of social media and niche communities. Since we started working together, we have seen great results in performance and driving sales—it has definitely played a significant part in the growth of Mirta."

- Alessia Primavera, Communication & PR Specialist at Mirta

Sanja Rudinski, Head of Affiliate Marketing, ARKET (An H&M brand)

“Klarna's Influencer Marketing Platform and team is helping us to achieve our goals and target ROI, expanding our brand awareness while saving us a lot of time internally.”

Sophie Williams, Brand Marketing Manager, Astrid & Miyu

“Klarna's Influencer Platform has revolutionized our influencer marketing strategy—we're able to track effectively how influencers are performing for us and measure ROI accordingly. The team is always directly on hand to support and always go above and beyond with any queries we have.”

Kate Woods, Senior Brand Marketing Manager, MISSOMA

“As a global ecommerce brand, we haven't found a better solution than Klarna's Influencer Platform to track ROI and content performance, get insights, and optimize our influencer partnerships.”

Want to drive better results with your influencer marketing?