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Virtual Shopping

Make online shopping more personal with Virtual Shopping.

Ditch impersonal chatbots. With Klarna Virtual Shopping, shoppers can connect live with retailer teams for advice and inspiration, giving them the confidence to buy.

Boost conversion and AOV.

Bring messaging and video chat to your online store to help shoppers discover what they love and give them the confidence to buy. Boost conversion and AOV as a result.

How Virtual Shopping works.

Shoppers can connect live with retailer teams via messaging and video chat for advice and inspiration.

Shoppers comment from your site.

Shoppers comment from your site.

Define where across the shopper journey on your site Virtual Shopping is displayed. Shoppers interact with the prompt to connect directly with your product experts.

They get advice from product experts.

They get advice from product experts.

Product experts engage with shoppers and give advice and recommendations. They can chat through messaging, share product links and initiate a video call.

And can see products via live video.

And can see products via live video.

Shoppers can see items up close, ask about different colors, how it fits, if it's true to size, and what else suits their style. That's how they get the confidence to check out.

Virtual Shopping connects people with people.

Shoppers that use Virtual Shopping say their favorite part of the experience is the human connection it creates. Merchants can connect online shoppers directly with experts in physical stores or showrooms through live video and messaging, providing a highly personalized experience that helps consumers shop online with confidence.

Proven to increase conversion rates and drive loyalty.


of retailers report higher conversion.


report a higher AOV.


think the overall shopping experience is better in-store.

Creating value throughout the shopper journey.

Virtual Shopping creates value throughout the shopper journey. It helps generate leads, increase conversions online and in-store, and stay in touch with customers by offering a personalized online experience.

Expand reach and capture more leads.

Give your in-store teams an opportunity to connect with online shoppers regardless of their physical location. Your team can then convert the shoppers right away or invite them to a store.

Convert browsers into buyers.

Connect your product experts with online shoppers so they can answer questions, make personalized recommendations, and ultimately give the confidence to buy.

Grow customer lifetime value.

Empower your teams to form long-term relationships with customers and deliver premium experiences that turn one-time shoppers into loyal customers.


Questions on how to use the feature and how to get going? Find your answers below. For any further help or trouble-shooting, please contact customer support.

Ready to start selling with Virtual Shopping?

Depending on your infrastructure and availability, we offer managed, supported, or self-activation via Shopify implementation options.

Monthly financing through Klarna and One time card bi-weekly payments with a service fee issued by WebBank, member FDIC. Other CA resident loans made or arranged pursuant to a California Financing Law license. Shop anywhere online in the Klarna App. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 629 N. High Street, Third Floor, Columbus, OH 43215.