A Smoooth Purchase Flow.
Consistent, quick and secure.
Klarna is introducing a new purchase flow to simplify the shopping experience and set a global standard. The new purchase flow will enable the consumer to shop with a Smoooth, consistent and predictable experience, regardless of where they shop or how they want to pay.
The new purchase flow makes the shopping experience consistent and predictable wherever the customer shops with Klarna. The consumer will also benefit from a quicker, safer and more tailored checkout based on their preferences. To do this, we’ve updated the design and introduced a new login flow.
Sneak peek of the new experience.
Klarna as one payment method.
From now on, we’ll present Klarna as one single payment method, instead of presenting several options. The customer still decides how to pay.
Improved security.
The new personalized checkout reduces fraud and privacy issues. You’ll also leverage the customer base and knowledge shared across all our partners.
Expected increase in conversion.
We’re expecting an increase in the conversion over time, based on markets where we’ve already launched the new purchase flow. This means more happy shoppers at your store!
What do I need to do?
In order to get the improved purchase flow to work in an optimal way, there are only a few things to consider:
Order creation
With the new purchase flow we will also introduce additional payment methods to your checkout, in order to accommodate a predictable and consistent User Experience, regardless of where the consumer shops.
Only if you are validating payment methods and comparing such to what you would expect prior to creating Klarna orders in your backend systems please make sure this will be fixed.
In-app enablement
If you are using Klarna in your mobile app, we need you to be on the Klarna SDK versions that are compatible with the new UX! Please make sure you are on the latest SDK versions available, but not lower than the following ones:
Android: 2.1.6
iOS: 2.1.5
Otherwise, nothing is required from your end and we will update the UX automatically into your current solution in the smooothest way possible.
If you have any questions about in app SDK or order creating, reach out to your account manager or to merchant support.