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Klarna’s 2021 Reopening Insights Report.

We surveyed 29K US consumers and analyzed our shopping data (including 8M saved items on Klarna) to discover how shopping behaviors are changing.

Open for business.

Spending behavior, shopping habits, and product priorities are all changing as people re-enter social and work settings.

Our 2021 Reopening Insights Report is here to keep you grounded in this shifting landscape. It’s time to explore the current state of consumer preferences across a variety of industries, including apparel, beauty, wellness, live events, fitness, outdoor, travel, and more.

Shopper habits are changing. Get ahead of the curve.


of shoppers plan to update their wardrobe as the world reopens.


of consumers who tried livestream shopping found it improved their buying experience.


of shoppers miss the in-store experience (including 33% of Gen Z).

Download Klarna’s 2021 Reopening Insights Report below.

Uncover our must-know insights today, know your customers better tomorrow.

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