Good American is designed for a curvier, sexier and stronger shape. It’s for women of all shapes, sizes, colors and backgrounds.
Good American is one of the leaders in the body positivity movement and believes in extreme inclusivity, which means that every garment is available in a full and inclusive size range.
The brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. They believe everybody deserves to be shown off and that fashion should be made to fit women, not the other way around.
“Emma and I both agreed there was something missing from the denim community,” says Khloe. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”
And as if that wasn’t positive enough, they also donate from every item sold to Step Up, an organization that propels girls from under-resourced communities to fulfill their potential. That’s what we call a win-win-win-win…