Sweater sitting on chair
Sweater sitting on chair

Shop consciously with Klarna

Try our conscious shopping tools and read our tips on how to extend the life of your items.

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Shop second hand

Rather shop pre-owned? Instead of buying new, give products a second life. Discover brands and retailers that offer pre-owned and refurbished products.

Reuse, Repair, Recycle, Repeat

Extend the life of your garments.

care label from H&M

Read the care labels

Different materials need different care. Pay attention to care labels on your clothing and footwear. They provide important information about washing, drying, and ironing instructions specific to the fabric or material.

Pile of sweaters

Wash less

Jeans, sweaters, and other items that aren't visibly soiled can often be worn multiple times before needing a wash. Tip: Denim gets better with age so next time look for a second-hand pair of jeans.

Flowers in pocket

Care for natural fibers

Natural fibers like wool and silk require special care. Hand wash or use the delicate cycle with cold water and mild detergent. Avoid wringing or twisting to prevent stretching.

Stain removal pen

Use a stain removal pen

Keep a stain remover pen in your bag for dealing with those pesky stains you didn't ask for – it's like a superhero for your clothes.

Sewing machine

Pick up some basic mending skills

Instead of throwing away your clothes, learn a new skill. Sew loose buttons, mend small holes and buy a cashmere comb for your delicate items to prolong their life in your wardrobe.

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Give your shoes some regular cleaning love

Make sure to clean your shoes often to stop dirt and stains from getting comfy. Use a soft brush or cloth to wipe off dirt and a suitable cleaner for more stubborn stains.

Clothes on hangers

Store properly

Top priority: give your clothes a good clean before stashing them away. Level up your hanger game and opt for quality ones. When hanging, go for wooden or cushioned hangers to keep your pieces in shape.  Pop your shoes and bags into dust bags – a smart move to shield them from dirt and keep them nice and dry.

Outfit with yellow tulip

Rotate your wardrobe

Let your clothes, shoes, and accessories take turns. Swap them out every so often. When you switch things up, you're giving them a longer lifespan by easing up on the wear and tear.

Upcycled cardigan

Upcycle what you've got

Let your inner design guru shine and spruce up an old pair of sneakers with new colorful laces or decorate an old jacket with accessories that reflect your personality.

Recycling box

Recycle what you don't wear

Keep your pre-loved clothes in use and out of the landfill by finding a recycling station that will sustainably manage the process for you.

Shop conscious brands

At Klarna, we believe that conscious shopping should be effortless, helping you make better shopping choices. We have partnered with Good On You, one of fashion’s most trusted sustainability ratings platform, to help you find more conscious fashion brands. Shop brands that have been rated 4 (Good) or 5 (Great) by Good on You.

Stella McCartney
Eileen Fisher

Tempted to buy new?

Here are a few tips to consider to help you shop smarter and more consciously.


Is the product you’re looking for available second hand? Remember that you can always buy pre-loved and extend the life cycle of already existing products.


If you don’t find what you’re looking for second hand, ask yourself if you already have something at home that can serve the same purpose.


If you’re buying clothes, do you have pieces at home that go with the new garment or would this item only lead to more buys?


Find products that have received 3rd party sustainability certifications including Global Organic Textile Standard (GOTS), People for Ethical Treatment of Animals (PETA), Cradle to Cradle and more.


Is it a timeless product that you’ll be able to use for years? Remember, items live longer than trends.

Use sustainability product filters

Use Klarna's search tool, apply 'sustainability information' filters to choose products that rely on 3rd party certifications from FSC, The Vegan Society, GRS, PETA, and more.

Children's clothing

Get insights and contribute to circular economy and planet health

Track your CO2e footprint, resell your unwanted items and donate to planet health with these features in the Klarna App.

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Track your estimated CO₂e footprint.

Get CO₂e emissions tracking for everything you shop with Klarna, straight from the app. Know your impact so you can shop smarter.

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Resell with Klarna.

Reselling should be easy. With Klarna you’ll have a prefilled listing just a few clicks away.

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Add $1 to your purchase.

Now you can add a $1 donation whenever you Pay in 4. Support non-profits that contribute to planet health while shopping with Klarna.

Learn more

Sustainability at Klarna

Sustainability at Klarna

Are you curious to learn about Klarna’s sustainability efforts?

Clarity AI

Clarity AI assessed brands

Explore electronic brands’ environmental efforts.

Buy It For Life

Buy It For Life

Shop smart. Klarna and Reddit unveil the most popular ‘Buy It For Life’ items of 2023.

Climate solutions

Climate solutions

Learn about Klarna's alternative approach to climate action.

Pledge to the planet

Pledge to the planet

We’ve committed 1% of all future funding rounds to planet health initiatives.

Learn more about Sustainability at Klarna

Find out more about Klarna's holistic approach to ESG in our latest 2022 ESG Report.

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