Klarna press page
Press kit, company information and images library
Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. In the last 14 years, technology has evolved, excited and transformed the world around us, yet our mission remains as relevant as ever, to make paying as simple, safe and above all, smoooth as possible.
Klarna is now one of the world’s largest banks and is providing payment solutions for 70 million consumers across 170,000 merchants in 17 countries.
Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.
When the company acquired SOFORT in 2014 the Klarna Group was formed. Klarna is backed by investors such as Sequoia Capital, Bestseller, Permira, Visa and Atomico.
Total end customers
Total number of merchants
More than 190,000
Around 1 million
Number of employees
Number of different citizenship’s