Black-owned brands to shop in 2024

By Klarna

US BHM 2024 Hero image

Highlighting most influential beauty and fashion brands.

The future of fashion and beauty looks bright—thanks to the incredible talent of Black creatives. These innovative Black designers and founders are breaking boundaries in the fashion and beauty industries with their conscious and unique designs.

From cult designs by Martine Rose to best sellers from top beauty brands like Briogeo and Topicals, we're highlighting 10 influential Black-owned fashion and beauty brands. Read on and discover your new favorites.


Topicals, a skincare brand loved by Gen Z, was founded in 2020. With a mission to redefine beauty standards, Topicals combines mental health advocacy with science-backed skincare solutions for chronic conditions. The best part? They're reminding us that beauty isn't about being perfect.

Heron Preston

Heron Preston isn't afraid to look cool while keeping the planet cool. Launched in 2017, this brand champions both street-inspired aesthetic and environmental consciousness. From Carhartt collabs to NASA-approved gear, Heron Preston offers graphic tees, bomber jackets, denim, and sweats that are as good for your look as they are for the planet.

Fear of God

Forget the usual. Fear of God dares to be different, blending the comfort and edge of streetwear with the finesse of high-end fashion. The brand's streetwear staples, like track pants and hoodies, are elevated with premium materials and meticulous attention to detail. Plus, the earthy-toned collection guarantees you'll find your perfect neutral.

Fenty Beauty

No need for introductions—Fenty Beauty speaks for itself. Founded by Rihanna in 2017, the brand revolutionized the beauty market with 40 foundation shades, ensuring everyone finds their perfect match. Inclusivity at its finest.

Billionaire Boys Club

A streetwear legend since 2003, Billionaire Boys Club, co-founded by Pharrell Williams and NIGO, has made its mark. The brand's bold graphics and unique prints have become synonymous with hip-hop and pop culture—making Billionaire Boys Club a top choice for those who crave luxury streetwear and iconic T-shirts, hoodies, and sweats.

Martine Rose

With a nod to '90s rave and hip-hop culture, Martine Rose, a British-Jamaican designer, re-defines everyday wear. Adding a unique twist on everything from tailored suits to T-shirts, the brand's unisex designs have become cult favorites.


Ever heard of Briogeo? If not, you're missing out on some seriously good haircare. Founded by Nancy Twine, Briogeo uses natural-derived formulas to create haircare products that are not only clean, but also incredibly effective on all hair types.

Daily Paper

A love for music, art, fashion, and African history lies at the heart of Daily Paper, an Amsterdam-based brand launched by 3 childhood friends in 2012. Daily Paper effortlessly blends contemporary streetwear with traditional African prints and patterns.


Sneaker enthusiasts, meet Brandblack—your new favorite footwear brand. Born in 2012, Brandblack is celebrated for its minimalist designs and use of high-quality materials. The brand champions the perfect blend of function and style, bringing creativity and innovation into the sneaker industry.


A-Cold-Wall, founded in 2015, isn't your average streetwear brand. Inspired by the British class system, the brand is known for its unique blend of utilitarian staples, technical details, and ergonomic design. The collection includes techy outerwear, casual tailoring, and luxe sweats.

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