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Clicks and cliques: Understanding modern shoppers.

Stay relevant and protect profits with our latest research report exploring the subtle differences between the priorities and preferences of modern shopper tribes.

Smooth Situations

Get to know modern shopper tribes.

Forget demographics and focus on passions and personality types to create an emotional connection. Read our latest research report based on a survey of 4,085 consumers in the UK, US, Australia, Germany, France, Italy & Spain to understand:

  • Five modern shopper tribes that brands and retailers should consider in 2021

  • How to gain and retain customers in a rapidly changing retail landscape

Get the report.

Submit the form to get the report. Fields marked with an * are required.