• Für Shopper
  • Für Händler

Information on tracking technology for Klarna.com/de

Manage Consent Preferences

Klarna.com Tracking Technology Notice

This document describes how we use tracking technologies such as cookies, pixels, web beacons, browser local storage and device fingerprinting (together “tracking technologies”) on the Klarna.com site, and your choices relating to these technologies.

What are tracking technologies?

The technologies we use are small pieces of information or code that a website transfers to or accesses from your computer or device to store, and sometimes track, information about you. An example of these are cookies that let websites remember information about you and your preferences, manage different features and content, store searches, and personalize content. Some cookies only last while you use our site. Some cookies are used to remember you when you visit again, and will last for longer.

What type of tracking technologies do we use?

The tracking technologies we use typically enhance our services towards you. Some of the functionalities we offer on our site actually need tracking technologies to work at all, other tracking technologies simply make our services smooother for you. We categorise the tracking technologies we use as follows:

Strictly necessary tracking technologies

Some of these tracking technologies are necessary and can’t be switched off in our systems. These are technologies where the storage of (or access to) information is essential rather than reasonably necessary.  For instance, we need to use these in order to provide a service to you or ensure our website functions, where it is in our legitimate interest to do so (balanced with your rights). Additionally, these tracking technologies can be strictly necessary in order to provide a service that you have signed up for, in which case we rely on the contract we have with you. We may also need to use them to comply with a legal obligation that we are subject to. You can set your browser to block or alert you about these tracking technologies, but it could result in parts of the site not working properly.

  • Example of data collected: Your preferences when it comes to the use of tracking technologies on Klarna.com to ensure that you are always presented with the correct Klarna experience, your tracking technology consent preferences and when you last changed them, or information about your participation in referral programs or eligibility for discounts or other benefits through Klarna.

  • All strictly necessary tracking technologies are set directly by Klarna, not by external providers.

  • Does Klarna share the collected data with a company that may use it for its own purposes? No.

Name

Purpose

Supplier (first/third)

Session/Persistent

Expiry

OptanonConsent

Stores information about the categories of cookies used by the website and whether you have given or withdrawn consent for each category.

Third party

Persistent

365 days from your last visit to the site

OptanonAlertBoxClosed

It is set after you have seen a cookie information notice and enables us to not show you the message more than once.

Third party

Persistent

365 days from your last visit to the site

session_utm_content

It is used to defend against Cross Site Request Forgery.

Third party

Session

0 days from your last visit to the site

session_utm_medium

This cookie is generated as part of the sign-in process and is used to protect against cross-site request forgery (CSRF).

Third party

Session

0 days from your last visit to the site

session_utm_source

It is used to defend against Cross Site Request Forgery.

Third party

Session

0 days from your last visit to the site

session_utm_campaign

It is used to defend against Cross Site Request Forgery.

Third party

Session

0 days from your last visit to the site

klarna_modals_*

This cookie records whether a user has interacted with the message modal on our website.

First party

Session

365 days

kww_app_banner_closed_on

This cookie records when the Klarna app banner was closed.

First party

Persistent

7 days

fs_uid

This cookie is used to ensure the security and availability of the service and, when the user is signed in, to prevent fraud.

Third party

Persistent

365 days from your last visit to the site

fs_lua

This cookie is used to ensure the security and availability of the service and, when the user is signed in, to prevent fraud.

Third party

Session

0 days from your last visit to the site

_fs_tab_id

This cookie is used to ensure the security and availability of the service and, when the user is signed in, to prevent fraud.

Third party

Session

0 days from your last visit to the site

aws-waf-token

This cookie is used for security purposes and to prevent attacks on the website, such as harmful actions that could affect how the site works.

First party

Persistent

4 days

Functional/Personalisation tracking technologies

These tracking technologies enable the website to provide enhanced functionality and personalisation to make the content of the site more specific for you as a user. If you don’t allow these tracking technologies, all of the functions we use to personalise the site will not function properly.

Name

Purpose

Supplier (first/third)

Session/Persistent

Expiry

abtest

This cookie stores information about which version of the website experience a user sees.

First party

Session

12 hours

user_preferences

This cookie is used to store user preferences, such as sorting methods and filter settings.

First party

Persistent

365 days from your last visit to the site

klarna_announcements_*

This cookie, which has a dynamic cookie name, is set when a user closes one of the announcement banners at the top of the page, for example, a banner about a technical issue.

First party

Persistent

7 days

Performance and analytics tracking technologies

These tracking technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site and are only ever used with your consent. They help us know which pages are the most and least popular, and see how visitors move around the site. They also help us understand where our users are coming from. If these tracking technologies are declined, no user specific information related to our site performance will be stored.

Name

Purpose

Supplier (first/third)

Session/Persistent

Expiry

pr_ti

This cookie is used to store information about users' traffic sources and landing pages.

First party

Persistent

0 days from your last visit to the site

lskw

This cookie stores the last search term entered by a user on the website.

First party

Persistent

0 days from your last visit to the site

pr_sid

This cookie contains a website-specific, randomly generated session ID that is used to track user behavior and preferences.

First party

Session

30 minutes

pr_uid

This cookie contains the website's user ID and is used to track user behavior and preferences.

First party

Session

365 days

pr_eid

This cookie is used to store external click IDs from traffic partners such as Facebook, Google, and Bing.

First party

Persistent

0 days from your last visit to the site

fs_uid

This cookie is used to analyze user behavior on the website, identify errors, and improve the user experience.

Third party

Persistent

365 days from your last visit to the site

fs_lua

This cookie is used to analyze user behavior on the website, identify errors, and improve the user experience.

Third party

Session

0 days from your last visit to the site

_fs_tab_id

This cookie is used to analyze user behavior on the website, identify errors, and improve the user experience.

Third party

Session

0 days from your last visit to the site

Targeting tracking technologies

These tracking technologies may be set and used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They don’t store personal data, but are based on uniquely identifying your browser and internet device. If you don’t allow these tracking technologies, you will experience less targeted advertising. You can choose to not give consent to the tracking technologies in this category.

Name

Purpose

Supplier (first/third)

Session/Persistent

Expiry

test_cookie

A cookie from Google. The website sets the “test_cookie” cookie in the user's browser. If the browser accepts the cookie, this means that cookies are enabled and the website can set other cookies. If the browser doesn't accept the cookie, this means that cookies aren't enabled and the website may not work properly.

Third party

Persistent

0 days from your last visit to the site

YSC

This cookie ensures that requests made during a browser session come from users rather than other websites. These cookies prevent malicious websites from acting on users’ behalf without their knowledge.

Third party

Session

0 days from your last visit to the site

VISITOR_INFO1_LIVE

This cookie is used by YouTube to identify and fix issues with the service.

Third party

Persistent

365 days from your last visit to the site

_gclxxxx

Some cookies and other technologies are used to measure ad and campaign performance and the conversion rate of Google ads on a website you visit. For example, cookies beginning with “gcl” are primarily used by advertisers to determine how often users who clicked their ads subsequently perform an action on their website, such as making a purchase. Cookies used to measure conversion rates aren't used to personalize ads. “gcl” cookies remain active for 90 days.

Third party

Persistent

90 days from your last visit to the site

_fbp

This cookie supports the delivery of our ads when you visit Facebook or another digital platform operated by Meta after visiting our website.

Third party

Persistent

90 days

_scid

This cookie is used by the Snapchat Pixel to distinguish between visitors and track their behavior. It allows advertisers to target visitors with relevant ads.

Third party

Persistent

180 days

_sc_at

This cookie is used to display relevant ads based on users' activity on Snapchat. It is used for tracking in connection with targeted advertising.

Third party

Persistent

365 days

_uetvid

Universal Event Tracking (UET) assigns visitors a unique, anonymized visitor ID and stores this data in a first-party cookie. It is a tracking cookie used by Microsoft Bing Ads. It allows us to reach users who have previously visited our website and measure the effectiveness of our advertising.

First party

Persistent

13 months

_uetsid

This cookie contains the ID for a unique session on the website. It is a tracking cookie used by Microsoft Bing Ads. It allows us to reach users who have previously visited our website and measure the effectiveness of our advertising.

First party

Session

0 days

How can you control the use of tracking technologies on the site?

Your browser or device will typically offer settings regarding the use of tracking technologies. For example, you may be able to block all tracking technologies, accept only first-party tracking technologies, or delete all tracking technologies on your browser.

The effect of disabling cookies depends on which cookies you disable but, in general, our site may not operate properly if all cookies are switched off.

If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

We set out here steps to follow for the most widespread browsers.

Google Chrome

  1. 1.

    Select Settings > Advanced

  2. 2.

    Go to Privacy and Security > Content Settings

  3. 3.

    Click Cookies and select the relevant option

Safari

  1. 1.

    Select Settings > Privacy

  2. 2.

    Click Remove all website data

Microsoft Edge

  1. 1.

    Select Settings and more > Settings > Privacy, search, and services

  2. 2.

    Make sure Tracking prevention is turned on

  3. 3.

    Select the appropriate level of Tracking prevention

Mozilla Firefox

  1. 1.

    Select the Tools menu > Options

  2. 2.

    Click the Privacy icon

  3. 3.

    Go to the Cookie menu and select the relevant option

Opera 6.0 and later

  1. 1.

    Select the Files menu > Preferences

  2. 2.

    Select Privacy

We may also show you a separate notice regarding our use of cookies on the site.

More information

We encourage you to review our Privacy notice for further information on the processing of your personal data.

Contact us

Klarna has a Data Protection Officer and a team of data protection specialists working solely with data protection and privacy. We also have a special team of customer service specialists for data protection matters. You can always reach us at datenschutz@klarna.de.
Klarna Bank AB (publ) is the responsible entity (data controller) for the processing of your personal data as described above. Klarna Bank AB (publ) is subject to Swedish data protection regulations. Visit www.klarna.com for further information on Klarna.

This cookie notice for Klarna.com was last updated on 24.03.2025. We may update our use of cookies from time to time and consequently we may update this cookie notice. We therefore recommend that you check this cookie notice regularly.