Drive sales and ROI through creators

Partner with trusted influencers to showcase your products, spark engagement, and drive measurable results—boosting sales and ROI across social platforms.

30k+

active creators

360%

average ROI for dashboard users

average impressions for paid creator campaigns

Are you a creator? Learn more here.

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Let creators grow your business

Enhance your brand's visibility and reach by partnering with Klarna's global Creator Network.

Creator network affiliation
Influencer marketing platform
Paid campaign management

Partner with top creators

Scale your influencer campaigns with performance-driven tools tailored to your goals.

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Creator network affiliation

Extend your affiliate partnership with Klarna and make your products available to our global Creator Network. Creators then produce content in the form of social media posts, using commissionable links. CPA model only, no setup fee.

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Influencer marketing platform

As an add-on to affiliation, we offer merchants the ability to join our platform subscription service for full transparency of their affiliate data and content. The platform shows real-time data with features like a creator search tool, gifting tool, and messaging tool.

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Paid campaign management

Invest in creator campaigns to extend your audience reach. Track performance and ROI on a real-time dashboard, sorted by creator, location, channel, and more. Our team also handles global castings, negotiations, communication, product gifting, and reporting.

It's easy to get started

Connect globally with our Creator Platform affiliate with over 30k+ monthly active creators.

See Klarna Publisher IDs by network

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Benefit from our acquisition channels

Leverage one of the fastest-growing consumer acquisition channels to boost visibility, drive engagement, and accelerate growth by reaching consumers where they already spend time.

ROI driven by influencer marketing

49%

of customers rely on influencer recommendations for purchases

$14b

in influencer channel investment in 2021 (up from $3b in 2017)

Scale influencer marketing with a performance-driven solution

Track all influencer marketing initiatives using our tool to optimise performance and scale.

Used by the world’s leading brands

Browse all brands

Partner results

See the impact our Creator Platform is making with brands around the world.

846%

YoY increase in sales with a 90% ROI increase — SSENSE

5m

Paid campaign social reach — Charlotte Tilbury

444%

ROI with 229% increase in sales YoY — LUISAVIAROMA

4m

Paid campaign impressions — Free People

$360k

Paid campaign sales during 6 weeks — LUISAVIAROMA

6m

Paid campaign social reach — HONOR

523%

ROI with 618% increase in sales YoY — ADANOLA

3k

Repeat creators linking — ARKET

Awards and nominations

Awin's Power 100

“Klarna makes it easy for experienced influencer marketers to scale their efforts autonomously through user-friendly campaign optimization tools and dashboards.”

CJ Excellence Awards

Klarna and and LUISAVIAROMA have been nominated for The Collaboration Award. This award celebrates innovative and unconventional partnerships between brands, and honors collaborative efforts that achieve exceptional success through creative teamwork, resulting in impactful campaigns strategies.

Performance Marketing Awards

2024 Highly Commended - Luisaviaroma, Klarna Creator Program, and CJ Elevate the Luxury Merchant Brand and Drive Outstanding Sales Growth.

Top 30 Influencer. Technologies by Hello Partner

“This recognition celebrates your outstanding contributions to the influencer marketing industry, by streamlining influencer search and efficient campaign management tools.”

Frequently asked questions

Want more info on our Creator Platform or how to get started? Find your answers below. For further help or troubleshooting, please contact Merchant Support.

Klarna’s Creator Platform is available globally.

We recommend applying if you’re a global retailer in fashion, beauty, jewellery, sportswear and homeware, or a lifestyle brand.

We are live on the following networks: Adtraction - SID 1888164859, Awin - SID 115076, CJ -SID 3131851, Impact - SID 205948, Partnerize - SID 1101l20656, Rakuten - SID 2648039, and Tradedoubler - SID 1524134.

There is no integration fee for affiliation. A CPA is required for all products, and there is a flat fee or campaign budget required for the influencer marketing tool and paid campaigns.

If all criteria is met and the retailer is accepted, we aim for a live date within 7-10 days.

The Influencer Marketing Platform offers affiliate technology, enabling creators to earn commissions per sale. The platform ensures complete transparency on data and content for easier collaborations with creators. The platform also has a creator search with AI-driven recommendations and historical data to help retailers find high-performing creators within their category, saving time and money. Additionally, it provides a user-friendly experience for creators, with tools like mobile apps, browser plugins, insights dashboards, and product request functionality.

We offer campaign management executed by our global campaign team. However, the influencer marketing platform is a self-service tool that helps retailers find and collaborate with relevant creators, track affiliate data, and see social content.

Learn more and sign up here.

Ready to connect with our Creator Platform?

Use Klarna to drive more shoppers to your store and accurately measure the impact.

Are you a creator? Learn more here