Destinia saw average ticket 45% higher with Klarna
Destinia is a pioneering internal online travel agency - over 1 million hotels and 600 airlines - making travel accessible and personalized. Klarna's flexible payment options help Destinia grow its customer base while lifting approval rates and average ticket size.
The challenge
Destinia wanted to expand its consumer base and attract a younger audience, while increasing average order value and purchase frequency. Doing this would require more flexibility at checkout for high consideration travel purchases.
The solution
Klarna addressed these needs with a comprehensive flexible payments setup. Destinia can cater to different traveller needs across markets-with all payment options active in Spain (ES), Destinia's largest market.
The results
In H2 2025, Klarna's approval rate reached 98%, compared to 92% for traditional cards in the same market universe - a gap of more than six percentage points that helps reduce friction at checkout and optimize the payment funnel.
The average ticket for 2025 was approximately 45% higher with Klarna versus cards-consistent with the lift often seen when introducing BNPL for higher-value baskets. No relevant technical errors tied to Klarna were recorded in the period reviewed, indicating stable production performance.
“Klarna provides us with a significantly higher approval rate than cards, reducing friction at checkout. Additionally, we observe an average ticket about 45% higher than that of cards, which reinforces its value within our payment mix.”
— Gustavo Tonti, Head of Fraud & Payin Ops,
Destinia
+6.5%
+45%
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