Drive engagement with Klarna Ads
Reach high-intent shoppers more easily and efficiently.
37m
shoppers in the US
23%
higher average order value
45%
higher purchase frequency
Up to 3x
industry average click-through rates
Reach shoppers at the point of purchase
Put your brand in front of high-intent shoppers as they make purchase decisions on Klarna.
Make real connections
Leverage first-party data to reach and engage Klarna's loyal, engaged shoppers.
Strategic reach
Access an audience that has shopping and payments top of mind.
Superior engagement
Reach shoppers based on demographics, interests, and purchase frequency.
Brand affinity
Engage Klarna's user base, which consists of loyal fans—not just customers.
Ad formats that drive clicks
Klarna offers placements across the purchase journey—from standard formats that support scale to native formats for a seamless user experience.
Product card
Native banner
IAB standard banner
Featured store
Post-purchase or payment offer
Effortless programmatic solutions
Easily access Klarna’s premium inventory through our partnerships with the world’s leading ad providers. With our unified programmatic framework, you can track performance, optimize campaigns, and drive impactful results with precision.
Criteo x Klarna
Klarna partnered with Criteo, the world leader in commerce media across the open web, to tap into flexible monetization offerings—ranging from Criteo’s turnkey demand from 19,000+ Commerce Growth clients and programmatic options for agencies and brands.
Frequently asked questions
Want more info on how to use Ads or how to get started? Find your answers below. For further help or troubleshooting, please contact Merchant support.
Ads are live in the US, UK, Sweden, Germany, France, Netherlands, Ireland, Spain, Denmark, Norway, and Belgium.
Reach out to your programmatic ad provider—your Demand-Side Platform (DSP) or media agency—and let them know you’d like to add Klarna to the list of publishers receiving your campaign requests.
Klarna supports native formats to create a non-disruptive shopping experience for the user, and also offers some inventory in standard IAB sizes.
Performance is measured and reported via your DSP or media agency—whoever books your programmatic ads.
You can find Klarna's ad policy for advertisers alongside other documentation here.
Ready to grow with Klarna Ads?
Include Klarna in your next programmatic ad buy or reach out to your Klarna representative.