Drive engagement with Klarna Ads

Reach high-intent shoppers more easily and efficiently.

37m

shoppers in the US

23%

higher average order value

45%

higher purchase frequency

Up to 3x

industry average click-through rates

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Reach shoppers at the point of purchase

Put your brand in front of high-intent shoppers as they make purchase decisions on Klarna.

Make real connections

Leverage first-party data to reach and engage Klarna's loyal, engaged shoppers.

Strategic reach

Access an audience that has shopping and payments top of mind.

Superior engagement

Reach shoppers based on demographics, interests, and purchase frequency.

Brand affinity

Engage Klarna's user base, which consists of loyal fans—not just customers.

Ad formats that drive clicks

Klarna offers placements across the purchase journey—from standard formats that support scale to native formats for a seamless user experience.

Product card

Feature your brand or products in a row of cards, displayed for maximum visibility in the app.

Native banner

Stay top of mind with brand or product banners in channels like the app transaction details page, or in marketing emails.

IAB standard banner

Scale your reach with standard formats in placements like the app transaction details page.

Featured store

Promote your brand with this prominent placement in the Klarna app’s home feed.

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Post-purchase or payment offer

Present an enticing offer to engaged shoppers immediately after a purchase or payment.

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Effortless programmatic solutions

Easily access Klarna’s premium inventory through our partnerships with the world’s leading ad providers. With our unified programmatic framework, you can track performance, optimize campaigns, and drive impactful results with precision.

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Criteo x Klarna

Klarna partnered with Criteo, the world leader in commerce media across the open web, to tap into flexible monetization offerings—ranging from Criteo’s turnkey demand from 19,000+ Commerce Growth clients and programmatic options for agencies and brands.

Find out more

Frequently asked questions

Want more info on how to use Ads or how to get started? Find your answers below. For further help or troubleshooting, please contact Merchant support.

Ads are live in the US, UK, Sweden, Germany, France, Netherlands, Ireland, Spain, Denmark, Norway, and Belgium.

Reach out to your programmatic ad provider—your Demand-Side Platform (DSP) or media agency—and let them know you’d like to add Klarna to the list of publishers receiving your campaign requests.

Klarna supports native formats to create a non-disruptive shopping experience for the user, and also offers some inventory in standard IAB sizes.

Performance is measured and reported via your DSP or media agency—whoever books your programmatic ads.

You can find Klarna's ad policy for advertisers alongside other documentation here.

Ready to grow with Klarna Ads?

Include Klarna in your next programmatic ad buy or reach out to your Klarna representative.