Shop with purpose

Building on Klarna’s AI leadership and dedicated climate funding, we’re giving frontline innovators the necessary funding, networks and technical support to turn data into early warnings, more resilient harvests and better health systems—supporting the communities hit hardest by climate change to build resilience.

Looking for Klarna’s approach to environmental, social, and governance topics? Visit the ESG page for an overview and download the latest ESG report to learn more about Klarna’s initiatives and commitments.

Evolved from the Give One initiative launched in 2021, the Nature Transformation Fund provides ongoing support for impactful initiatives that benefit both people and nature.

With funds generated by our internal carbon tax, Klarna is supporting a wide range of climate projects selected by the Climate Transformation Fund, among them carbon removal projects that aim to create as much impact per dollar as possible by 2030.

Klarna features brands rated “Good” (4) or “Great” (5) by Good On You, which evaluates fashion brands on their impact across people, the planet, and animals. Their ratings are based on over 1000 data points across 60+ material issues.

Klarna’s Circularity Insights Report explores the gap between consumer intent and action on second-hand shopping, repairs, and rentals—revealing why many see them as money savers but still hesitate to commit.

Klarna and Vaayu have explored how AI is reshaping retail, from smarter product discovery to real-time impact insights. The report highlights how AI helps consumers make informed choices while optimizing operations for retailers.