Klarna Wins Canstar’s 2022 Award for Outstanding Value BNPL in New Zealand. Klarna is continuing its journey from a payments platform to a shopping ecosystem. It now offers retailers more than just payment solutions, extending its expertise and tech offering to marketing solutions. By acquiring new tech, Klarna now supports retailers to reach new audiences, build a strong brand, and create long-lasting loyalty.
Since 2005 Klarna has been on a mission to revolutionise the retail banking industry. With 147 million global active users and 2 million daily transactions, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control of their finances. Over 400.000 global retail partners have integrated Klarna’s innovative technology to deliver a seamless shopping experience online and in-store. We met with Klarna’s Head of Sales for New Zealand, Oscar Harvey, to unfold the direction of Klarna in the New Zealand market.
What does this award mean for Klarna and the retail industry in New Zealand?
It means a huge deal for Klarna globally, our local team on the ground in Auckland, and our early adopting merchant partners. Klarna has aspired to create a better and more sustainable global credit model. This award is a nod to that. It also demonstrates that there is certainly enough room for a new player in the New Zealand market, especially if we keep on delivering top-quality shopper and merchant products.
Besides Klarna’s ‘Pay in 4’ product, how do you support retail growth in New Zealand?
At Klarna, we enable our partners to solve some of the biggest retail challenges, such as driving user engagement, conversion, basket size and repeat purchase, while delivering real measurable operational efficiencies. We present our partner’s brand and products through a shopping experience that enables brand discovery, convenience, choice and control and opens the doors to our network of 147 million consumers. We allow our partners to offer flexible payments and access progressive software and marketing solutions that help retailers drive traffic to their stores, reach new customers and turn browsers into shoppers.
With Klarna’s significant global presence, how do you support local retailers to make a substantial impact?
We’re now live in 23 markets with 46 offices in 28 cities worldwide, and we leverage this global scale to help retailers get that knowledge and local understanding of a new region. By providing both payments and marketing solutions, we can support retailers from a checkout perspective but also with helping our partners with reaching new audiences. With the help of our vast e-commerce network worldwide and our local experts in each region, Klarna supports retailers of all sizes to reach audiences beyond their home market.
What can retailers expect to see from Klarna in 2023?
In 2023, we will keep being a trusted partner for New Zealand retailers looking to grow their businesses. We’ll be expanding our network and supporting even more retailers looking to provide their customers with a smoooth shopping experience and potentially some new announcements in the market. Stay tuned!