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Creator Platform

Optimise your influencer marketing.

Klarna's Creator Platform helps you find the right influencer partners, collaborate with them, and then track and optimise these relationships with insights into performance metrics.

Used by some of the world’s leading brands.

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Benefit from one of the fastest growing customer acquisition channels.


ROI driven by influencer marketing.


of consumers depend on influencer recommendations for purchase decisions.


sales uplift from influencers.

Scale influencer marketing with a performance-driven solution.

With our Creator Platform, brands level up their influencer marketing programs and can more easily:

Invite current influencers and find new ones.
Invite current influencers and find new ones.

Manage all your relationships on one platform. Search based on a variety of criteria including category/interest, channel, followers, historic performance, and more. Access an additional 500k creators in our global influencer search.

Collaborate directly within the platform.
Collaborate directly within the platform.

Incentivise creators via commission rates. Enable creators to request specific products. Collaborate and coordinate through direct messaging, keeping track of everything in one place.

Track performance and optimize campaigns.
Track performance and optimise campaigns.

Measure performance by influencer, channel, and product. See traffic, sales, and all other key KPIs on your dashboard. Use data to reinvest in high-performing influencers.

Helping merchants reach new heights.

See the impact the Creator Platform is having with brands around the world.

Sanja Rudinski, Head of Affiliate Marketing.

"Klarna Creator Platform and team is helping us to achieve our goals and target ROI, expanding our brand awareness while saving us a lot of time internally."

Astrid & Miyu testimonial
Sophie Williams, Brand Marketing Manager.

"Klarna Creator Platform has revolutionised our influencer marketing strategy—we're able to track effectively how influencers are performing for us and measure ROI accordingly. The team is always directly on hand to support and always go above and beyond with any queries we have."

Kate Woods, Senior Brand Marketing Manager.

"As a global e-commerce brand, we haven't found a better solution than Klarna's Creator Platform to track ROI and content performance, get insights, and optimise our influencer partnerships."

Want to drive better results with your influencer marketing?