Navigating needs.

Exploring the path to profit in eCommerce, in partnership with BigCommerce.

Maslow's hierarchy of needs

Going back to basics: comfort and convenience.

Calling all retailers. This summer, Klarna and eCommerce platform BigCommerce have teamed up to investigate the needs of the evolved shopper, during and post COVID-19. This fresh insight reveals the fragility of the shopper journey - with four in ten UK shoppers abandoning a purchase at least once a week - and a detailed, Maslow-inspired shopper hierarchy of needs.

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