This is not legal advice. This guide explains the current understanding of the revised Consumer Credit Directive (CCD2) and outlines the obligations that we will have under these new requirements. While we do not anticipate significant changes for you, for binding interpretations — including how the rules apply to a specific business, market, or your individual setup — consult your own legal counsel.
Page last updated: 23/Oct/2026
CCD2 partner portal
Plain-English guidance on the revised Consumer Credit Directive for Klarna partners to support readiness and compliance.
About CCD2
CCD2 is the revised Consumer Credit Directive. Its main change is that Buy Now Pay Later (BNPL) — short, often interest-free options like Pay in 30 days and Pay in 3 instalments — is formally treated as consumer credit across the EU, alongside traditional credit products. That brings clearer pre-purchase information, affordability checks, and consumer rights into scope for BNPL in the same way they already apply to longer-term credit.
The requirements of CCD2 regulate the providers of BNPL — i.e. Klarna — not the merchants offering these payment options. This means Klarna is primarily responsible for readiness and compliance.
CCD2 is what's known as a full harmonisation directive — this means the implementation across all EU27 must be broadly consistent. However, there will be some slight nuances in application between markets.
BNPL is recognised in CCD2 as a low-risk product with genuine utility when offered responsibly. The rules are calibrated to the credit's nature, duration, value, and risk — not applied as a one-size-fits-all package.
"Necessary and proportionate to the nature, duration, value and risks of the credit for the consumer" — Directive (EU) 2023/2225, Article 18(3).
In practice, short, low-value, interest-free BNPL faces lighter obligations than longer-term consumer credit.
The EU-wide application date is 20 November 2026.
Member states were required to transpose CCD2 into national law by 20 November 2025. The majority missed that deadline and are now implementing at pace.
Markets where transposition is complete and the final national package is known: Denmark, Finland, France, Germany, Hungary, Italy, Slovakia, Sweden.
These are the markets where we know what the final package will look like. We expect more markets to cross the transposition line soon, and we will continually update this portal as necessary to reflect changes in those markets.
Regardless of national progress, Klarna is working on the assumption that all CCD2 rules apply from 20 November 2026 across the entire EU27, and we are preparing on that basis.
For agreements with consumers: the new rules apply to credit agreements concluded after the application date. Agreements concluded before that date continue under the rules that applied when they were entered into.
BNPL sees the largest change — it is brought fully into scope under CCD2 for the first time. Longer-term financing was already covered by the existing Consumer Credit Directive, but those products also receive updates on creditworthiness checks, pre-purchase disclosures, and treatment of shoppers in financial difficulty.
Information disclosure — standardised credit information shown before purchase, with key terms, costs, and rights presented clearly.
Credit assessments — proportionate creditworthiness checks for every BNPL transaction, based on verified financial data.
Missed payments — early detection of financial difficulty, forbearance measures, and debt counselling referrals.
Financial promotions — BNPL ads must include borrowing-cost warnings; misleading messaging is prohibited.
Credit intermediation — in most cases merchants are not classified as credit intermediaries under CCD2; Klarna owns the compliance obligations as the regulated lender.
Each affected Klarna product is being updated to comply before the application date. Partners do not need to take action on the product flows themselves, but should expect updated checkout copy, messaging assets, and disclosures from Klarna ahead of November 2026.
The directive sets one EU-wide baseline, but each member state applies it through its own national law, so some details differ. The main differences are the exact wording, format and placement of the credit warning, how credit checks are carried out, and local rules for credit intermediaries. Klarna builds these market differences into its own flow and assets, so you don’t have to. Where your own checkout or marketing is affected, please see section ‘Advertising’ further down but always check the local rules with your legal counsel.
For most merchants, no changes to the integration is needed. Klarna handles the credit assessment, the credit information and the new screens in its own flow, and Klarna’s dynamic assets are updated automatically. The exceptions are:
Tokenized on-demand purchases where the consumer is present need a step-up (terms review) in your integration. Follow Klarna’s developer documentation. (See section 'Tokenized Payments')
Auto-renewing subscriptions need no step-up flow.
Keep Pay in full enabled, so that charges that can’t be funded by credit still go through.
Your own static copy about Klarna or credit (checkout text, FAQs, marketing) is for you and your legal counsel to review, but we have provided guidelines with copy suggestions. (see section 'Advertising')
If you integrate through a payment service provider (PSP), the PSP will ensure any integration requirements are supported.
CCD2 applies from 20 November 2026, and Klarna will be compliant before that date. Most of the changes happen inside Klarna’s own purchase flow and dynamic on-site assets, so there is nothing for you to test or switch on. There are two exceptions:
Tokenized payments where the consumer is present, such as on-demand purchases. The step-up integration is described in Klarna’s developer documentation.
Copy you have written or hard-coded yourself, such as payment-option labels on your own checkout, static text about Klarna or credit, and marketing materials. These don’t update automatically, so please review them with your legal counsel and update them before 20 November 2026. See section 'Advertising' for more guidance.
We recommend starting early so you have time to test and make changes.
Please always refer consumers with questions about Klarna directly to our support.
If you need an overarching intro to CCD2 and what changes Klarna will do, please see below.
CCD2 is the EU's revised Consumer Credit Directive, which extends consumer credit rules to non-interest bearing products like Klarna's Pay Later and Pay in 3. From 20 November 2026, this means Klarna is legally required to run a documented creditworthiness/affordability assessment before offering these payment options to a consumer, and to give consumers clearer, more detailed information about the credit product they're choosing.
What this means for the Klarna purchase flow: after selecting Klarna at checkout, the consumers may see one or two extra steps — for example, being asked about their income or expenses, and/or being asked to accept credit agreement terms & SECCI before they can complete the purchase.
What your customer support team needs to know:
In the purchase flow, Klarna will at times need to ask the consumer for extra information regarding their finances e.g. their income and expenses also referred to as affordability questions. Note, the majority of consumers will never be asked any questions at all, only in very few cases will questions about affordability i.e. consumer income and expenses be presented.
The affordability questions are triggered by Klarna, not by your business, and they are a legal requirement under EU consumer credit law — not a sign of fraud, a scam, or a system error.
If a consumer contacts your support team confused or concerned about being asked for income/expense information during checkout with a Klarna payment option, your agents can reassure them this is a legitimate, standard part of Klarna's checkout process and safe to complete.
Any information the consumer provides is collected and processed directly by Klarna, in line with GDPR and Klarna's own privacy policy. It's used solely to carry out the required affordability assessment and is not shared with your business or any other third party.
Your agents should not attempt to explain Klarna's assessment criteria, decisioning logic, or resolve issues with the checkout flow itself — please direct consumers with further questions, or who are having trouble completing the flow, to Klarna consumer Service [link].
Klarna owns this flow end-to-end, and it will be updated by Klarna as regulatory requirements evolve, so your support scripts won't need to track its details.
Licensing
No — Klarna's standard offering does not require a credit intermediary licence.
Klarna is the licensed party. You're offering Klarna as a payment method, not granting credit or brokering credit agreements yourself, so the regulatory obligations sit with Klarna. This stays the same under CCD2.
If a merchant receives an economic benefit for offering credit, there's a risk of being treated as a credit intermediary.
Becoming a credit intermediary requires several conditions to be met together, along with an economic benefit. Examples of activities that can contribute include:
Receiving a revenue share or other economic benefit tied to credit being granted
Actively promoting or advertising the credit option, beyond presenting it neutrally at checkout
Advising shoppers on which credit option to choose, or steering them toward financing
Branding the credit as the merchant's own product
Helping shoppers with credit applications or preparatory paperwork
These are examples — depending on how each is implemented, and on whether several appear together rather than just one, a merchant's activities may or may not cross the line. Standard Klarna setups are designed to keep most of these triggers clear.
If certainty is the priority, the cleanest way to remove the question entirely is to move to a setup without an economic benefit. We're happy to talk through what that could look like.
Credit checks
Credit providers will need to assess every shopper before approving a credit-funded purchase. CCD2 makes this requirement formal for Buy Now Pay Later too. The shopper experience stays designed for speed.
Klarna already runs affordability checks tailored to the size and type of purchase. Under CCD2 that check is formally required for BNPL.
Purchase flow and consumer experience
Yes, for BNPL but only in minor ways. The overall shopper experience remains smooth.
To comply with the new rules, Klarna will update the screens shoppers see when selecting a credit payment option — for example, how key information is presented before confirmation. These adjustments happen within Klarna's flow that's already embedded in your checkout.
Klarna communicates market by market and only about relevant changes, rather than sending one general CCD2 message. Consumers whose Klarna products need updated credit terms, for example some card and subscription consumers, will be asked to review and accept them.
Klarna will not contact merchants proactively unless a change needs action on their side. Updates will appear in this FAQ, Klarna’s documentation and the marketing guidelines.
Tokenized Payments
Yes, if a saved payment method is used for a Klarna credit product. Before each charge, the consumer may need to review and accept the credit terms. In some cases they may also need to give us more affordability information.
Klarna handles this with a zero-friction terms acceptance via a step up flow, shown to the consumer before the charge is confirmed. Saved payment methods used for Pay in full are not affected.
Subscriptions and other charges made when the consumer is not present cannot show a terms review. For these, Klarna will offer the consumer a separate line of credit that covers their subscriptions — both the ones they already have and new ones.
If the consumer does not take up that offer, their subscription payments switch to Pay in full. This is by design and in line with our tokenized payments product. Klarna's tokenized payments work across different payment options, so the charge still goes through and the subscription continues without interruption.
Make sure Pay in full is enabled. If a charge cannot be funded by credit and no Pay in full option is available, the charge fails and no order is created.
If the consumer is not present (e.g. ordinary subscription where a subscription auto renews) on session you do not need to implement the step up flow.
If the consumer is present (e.g. on-demand sales), support the terms review via a step up flow in your integration. Review integration guidelines on Klarna Docs:
HPP
(Note: These are the links relevant for Klarna Payments (KP) merchants, there is no dedicated page on just step ups, as step us are now an integrated part of the integration.)
By 20 November 2026. The integration changes are small, but start the integration adjustments well ahead of that date so there is time to test.
In store
In most standard setups, no dedicated CCD2 training program is required for store staff.
What matters is that staff present Klarna as a payment option neutrally and do not advise consumers on credit choices. If your in-store model includes active promotion or sales scripts around credit, review that setup with your legal team and your Klarna contact.
My contractual terms with Klarna
There are no fee changes that come from CCD2 itself.
If your commercial terms ever change for other reasons, that is communicated separately through your normal account contact at your credit provider. It is not tied to this regulation.
Returns and complaints
With Klarna, cancellations and returns are handled the way they are today — through your normal returns process. The credit provider settles the credit side with the shopper.
The right of withdrawal that consumers already have for credit agreements under the existing rules continues under CCD2, with some adjustments. For credit-funded purchases it's handled between the credit provider and the shopper, so the practical day-to-day flow for returns and refunds doesn't change for the merchant.
No — we don't expect any meaningful impact on how returns work today.
No change from how you operate with Klarna today.
What does change is that the credit provider's collection process will follow the new consumer-protection requirements — for example, around how shoppers in financial difficulty are treated. The merchant doesn't need to do anything here.
If it's about the product or the order, handle it as you do today. If it's about the credit-funded payment, send the shopper to the credit provider's customer service.
This split stays the same after CCD2. Klarna's app and website make it easy for shoppers to raise payment-related issues directly with Klarna.
Advertising
Yes, CCD2 sets clearer rules for how credit-related advertising must be presented — for example, what key information appears next to a "Pay later" or "Pay in 3" promotion. Klarna will refresh the on-site messaging (sometimes called On-Site Messaging, or OSM) before 20 November 2026.
In short, what is changing?
Promoting a credit option with an amount or cost of credit (e.g. “From €XX/month with Klarna”, “Pay later at 0% interest”), disclose needed:
Key financial data: TIN, APR, total amount payable, fees and duration
Credit risk warning: "Attention! Borrowing costs money."
Promoting a credit option without an amount or cost of credit (e.g. “Buy now, pay later with Klarna”), disclose needed:
Credit risk warning: "Attention! Borrowing costs money."
Promoting Pay with Klarna or Pay now:
No new disclosures needed, as long as interest (or “interest-free”) is not mentioned
Note: some markets (e.g. SE and NL) have additional requirements, such as an illustration.
If you are leveraging Klarna's dynamic assets to talk about the offering, Klarna ensures compliance.
OSM via Web SDK: Klarna updates the copy. No code change needed from the merchant. Merchants should only check that the extra lines still fit their layout, especially if the container has a fixed height.
OSM via OSM API: Merchants must follow OSM API guidelines to ensure that TEXT_LEGAL node or terms object returned in the API response is displayed. More information about Klarna OSM can be found on Klarna Docs: OSM API Guidelines
If you have your own static / hard coded messaging at PDP, checkout, FAQ or In-store you need to ensure the copy is compliant.
If you have messaging about credit that is controlled by you as a merchant, you need to ensure it is compliant. For more information about what needs to be disclosed please see our available resources on Klarna Docs: Marketing Guidelines per country and Localized Messaging for Checkout.
Klarna keeps its own on-site messaging and purchase flow compliant, including the disclosures shown in them. If you build your own checkout screen and show Klarna payment methods yourself, you are responsible for the content on that screen. When that content promotes a specific credit option such as Pay in 3 or Pay in 30 days, it is advertising. It should carry the “borrowing money costs money” warning. The exact wording and format are usually set nationally. Klarna’s checkout copy guidelines are available on Klarna Docs.
Summary of the directive with focus on advertising
Below is an outline of what the CCD2 EU directive requires with regards to credit advertising (EU-wide baseline). These requirements come from Articles 7–9 of the directive and apply, once transposed, in every Member State. Note, local nuances may apply depending on local transposition. Please consult with your own legal counsel on how these requirements apply to your business and marketing.
1. General standard (Article 8(1))
All advertising and marketing communications concerning credit agreements must be fair, clear and not misleading.
Wording that could create false expectations for a consumer about the availability or cost of credit is prohibited.
2. Mandatory "cost of borrowing" warning
Any advertisement of a credit agreement must contain a clear and prominent warning that "borrowing money costs money" (or an equivalent form of words set by the national transposing law) — this is a new, mandatory element that did not exist under CCD1.
3. Standard information via a representative example (Article 8)
Where an advertisement indicates an interest rate or any figures relating to the cost of credit to the consumer, it must include, in a clear, concise and prominent way, standard information via a representative example, generally comprising:
the borrowing rate (fixed/variable) and any charges;
the total amount of credit;
the Annual Percentage Rate of Charge (APR/APRC);
the duration of the credit agreement;
the cash price and amount of any advance payment (for goods/services on credit);
the total amount payable and instalment amounts, where relevant;
Klarna will provide compliant representative example messaging via OSM and will update our Klarna Docs marketing guidelines shortly to provide examples.
4. Prohibited advertising practices (Article 8, mandatory prohibitions)
Member States must prohibit advertising that:
encourages consumers to take out credit by suggesting it will improve their financial situation;
states or implies that having credit registered in a database has little or no influence on a creditworthiness assessment;
otherwise creates false expectations for the consumer regarding the availability or cost of credit.
In addition, specific national prohibitions have been enacted regarding additional types of messaging and advertising. Please ensure you work with your compliance and legal teams to understand how these changes affect you.
Information disclosures
Yes. All credit granted by a third-party provider will be regulated under CCD2 regardless of whether there's any cost or interest attached.
The exact wording isn't fully fixed at the EU level. It's typically set by national-level regulations, and where similar warnings are already in place locally, the same wording is likely to carry over.
The notice must cover three things: that credit entails costs, the risks of debt, and where to get budget and debt counselling. The precise phrasing is usually set at country level — and in markets where an equivalent warning already exists, it's likely the same wording will be reused under CCD2.
Please see Klarna Docs for marketing guidelines per country.
Not in every journey or market, but whenever CCD2 requires pre-contract credit information, the SECCI format (or local equivalent implementation) is the baseline.
Klarna will determine when SECCI is required for each product and market and present it in the flow where applicable. Merchants do not need to build SECCI logic into their own checkout.
The credit warning requirement is tied to advertising or presenting credit payment options, not to every generic mention of Klarna.
If messaging references specific credit offers (for example, Pay in 30 days or Pay in 3), required disclosures must be shown. Klarna-provided on-site messaging assets are designed to include the right disclosures for each market. More information can be found in the section 'Advertising'. Please visit Klarna Docs for marketing guidelines per country.
Links
Official text: Directive (EU) 2023/2225 on EUR-Lex — consolidated CCD2 text in all EU languages.
Key dates: entered into force 19 November 2023; transposition deadline 20 November 2025; application date 20 November 2026.
National implementation: contact the financial-services regulator in your market.
For binding legal questions, consult your own legal advisor.