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Appliances Online and Klarna to bring flexible payments home for Australian shoppers

February 10, 2020





Sydney, 11 February 2020 – Australia’s largest online appliance retailer, Appliances Online, has today announced a partnership with Klarna to offer their customers a flexible, smooother way to shop. Shoppers will soon be able to Pay in 4 equal instalments, interest free and with no fees when they pay in time for everything from a fridge, washing machine, air conditioner to smaller appliances including coffee machines, vacuums, kettles and toasters.

Appliances Online, part of one of Australia’s leading technology, retail, distribution and logistics companies the Winning Group, is the first Australian retailer to partner with Klarna following its recent app launch in Australia.

The integration of Klarna’s payment option, will allow consumers to pay in four equal instalments, providing a frictionless shopping experience. All purchases will easily be accessible via the Klarna app, which provides consumers more control, transparency and flexibility in the way they pay for their items.

Klarna’s unique offering of payment services makes buying for the home easier and more enjoyable than ever, from browsing to checkout to post-purchase from their smartphone. With 205,000 retailers globally, Klarna’s compelling consumer proposition offers a superior shopping service that is easily integrated. The payment option provides retailers with a competitive edge and is proven to boost consumer loyalty and sales for retailers, with increased checkout conversions and higher average order value. Klarna processes more than 1m daily transactions and in 2019 partnered with a new retailer every 7 minutes.

Fran Ereira, General Manager for ANZ at Klarna, commented:

“By partnering with Appliances Online, we’re able to create an experience that heightens customer loyalty, helping them continue their impressive growth and demonstrate the wider value of our payment products to retailers across all markets. Klarna is proven to increase conversion and customer acquisition for over 200,000 retailers across the globe, so we’re confident that we will help Appliances Online with a truly customer-centric payment experience”.

John Winning, Founder of Appliances Online and CEO of the Winning Group added:

“Appliances Online and Klarna share many synergies; we have a passion to innovate and provide customers with an efficient, streamlined and convenient shopping experience. At Appliances Online, we go above and beyond to achieve our mission to provide the best shopping experience in the world, one customer, one experience at a time. We are delighted to partner with Klarna, to offer our customer’s further convenience to experience our legendary service and products from the world’s best brands”.

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Media: Additional information and imagery can be found in our Press Kit or for interviews please contact The Mint Partners.

Nathan McIlroy, Publicity Director

02 9280 2133, 0421 668 440


Emily Dahdah, Head of Communications

02 9694 0431, Emily.dahdah@winning.com.au

About Klarna

We make shopping smoooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 205,000 merchants, including H&M, Adidas, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is the most highly valued fintech in Europe with a valuation of $US5.5bn and one of the largest private fintechs globally. Klarna was founded in 2005, has over 2,700 employees and is active in 17 countries. For more information, visit klarna.com.

About Appliances Online

When 21-year-old John Winning founded Appliances Online in 2005, he only had a rented truck, a 1300 number diverted to his mobile, and a determination to shake up the existing market. Today, they are Australia’s largest online appliance retailer, delivering to 95% of the country. Recently awarded as the #1 online appliance retailer by Choice, Appliances Online offers customers an unrivalled shopping experience including the largest range of appliances online, free next day delivery, best price guarantee and 24/7 locally based customer support.For more information, visit appliancesonline.com.au