Online shoppers of Aéropostale and Brooks Brothers, among other brands, can now pay in four interest-free installments
New York, NY (May 20, 2021) – Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, SPARC Group, a leading retail enterprise, and Klarna, a leading global retail bank, payments, and shopping service, today announced an exclusive partnership to offer Klarna’s flexible ‘Pay in 4’ services to shoppers across ABG and SPARC’s portfolio of brands. Customers will be able to shop with Klarna’s four interest-free installments across ABG and SPARC’s brands’ e-commerce sites as the partnership rolls out.
“With a strategic emphasis on digital innovation and customer satisfaction, ABG continues to seek partnerships that power our e-commerce sites with the best possible shopping experience for our customers,” said Adam Kronengold, Chief Digital Officer, ABG. “Through this exclusive partnership with Klarna we are delivering on our commitment to strengthen ABG’s e-commerce platform, broaden our consumer audience base, and attract new shoppers to our brands.”
ABG’s global portfolio of 30+ brands spans the media, entertainment, luxe, fashion, street, wellness, home, active, and outdoor lifestyle sectors. It includes fan favorites such as Aéropostale, Juicy Couture, Lucky Brand, Brooks Brothers, and Nautica and iconic names such as Sports Illustrated, Elvis Presley, Marilyn Monroe, Muhammad Ali, and Shaquille O’Neal. Klarna is currently available online at Aéropostale, Nautica, Nine West, and Brooks Brothers, with plans to roll out across ABG and SPARC’s portfolios in the coming months.
"Our partnership with Klarna provides access to payment options we know our shoppers want to see and has resulted in a significant uptick in average order value,” said Mike Dupuis, Chief Digital Officer, SPARC Group. SPARC Group is a leading retail enterprise whose operating platform includes Aéropostale, Eddie Bauer, Brooks Brothers, Lucky Brand, Nautica, and Forever 21.
“As the shift to a full omnichannel experience continues to accelerate, brands must meet new consumer shopping expectations with technologies that offer more flexibility and convenience,” said David Sykes, Head of US and CA at Klarna. “Klarna is extremely excited to partner with ABG and SPARC and enable their portfolio of brands to reach new audiences and gain greater exposure through the Klarna app.”
We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers includes payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $31 billion. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and in more than 6,200* freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion** in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Eddie Bauer®*, Spyder®, Volcom®, Airwalk®, Nautica®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in June 2021*. 2021E**
For more information, visit authenticbrandsgroup.com.
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About SPARC Group
SPARC Group LLC (SPARC) is a global enterprise which designs, sources, manufactures, distributes and markets apparel and accessories for men, women and kids. A full-service retail operator, SPARC delivers product and commerce innovation through a multi-brand platform which supports 4,280-plus* retail doors and shop-in-shops, robust e-commerce and leading wholesale accounts in North America, South America, Europe and Asia Pacific. As the dedicated operating partner for Brooks Brothers, Nautica, Eddie Bauer*, Aéropostale, Forever 21 and Lucky Brand, SPARC supports approximately $8.6 billion* in global retail sales annually. Pending acquisition in June 2021*.
Berns Communications Group
Authentic Brands Group
Vice President, PR & Corporate Communications