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Cosmopolitan and Klarna partner to launch first-ever virtual shopping event for Gen Z and Millennials: “Hauliday by Cosmo x Klarna”

July 13, 2020





The 48 Hour Event Will Take Place on August 8-9, 2020 Featuring Exclusive Deals from Top Fashion, Apparel, Footwear and Beauty Brands

New York, NY (July 13, 2020) – Cosmopolitan Magazine, the largest young women’s media brand in the world, and Klarna, the leading global payments and shopping platform, today announced that they are partnering to launch “Hauliday by Cosmo x Klarna,” the first-ever virtual shopping event specially created for Gen Z and millennials. The 48-hour shopping event in the US will take place August 8–9, just in time for the fall season, and will feature exclusive deals across fashion, apparel, footwear and beauty from top brands such as Adidas, Sephora, H&M, ModCloth, rue21, Rhone and others in Klarna’s network of more than 4,200 US retail partners.

“This will be the biggest shopping ‘Hauliday’ in the US aimed specifically at young people,” said Nancy Berger, SVP/Publishing Director, Cosmopolitan. “For 48 hours, we will inspire treat-yourself shopping through exclusive discounts, unleashing pent-up demand from this challenging spring. Hauliday is perfectly timed to kick off the fall, and with Klarna’s network of retail partners participating, it will be two days filled with deals, giveaways, and surprise-and-delight moments.”

As digital natives, Gen Z and millennials have increased their expectations of the online shopping experience and demand more from brands today. The two-day Hauliday event will give these savvy shoppers special deals on the brands they love, while giving participating retailers the opportunity to engage with Cosmopolitan’s 72 million monthly readers and Klarna’s US network of nearly 8 million shoppers. Customers will be able to access Hauliday’s exclusive deals on August 8 and 9 by visiting klarna.com/us/hauliday.

“Virtual shopping festivals are wildly popular in other parts of the world, but in the US are non-existent, especially to Gen Z and millennials,” said David Sykes, Head of US at Klarna. “This generation is defining the future of retail and expects more out of their shopping experiences and services. We’re excited to partner with Cosmopolitan, whose readers spent more than $9 billion shopping online last year, to offer customers a one-of-a-kind Hauliday journey and enable our retail partners to drive excitement and sales among these audiences.”

Hauliday by Cosmo x Klarna is another step in Klarna’s continuing evolution from a payments-focused company to an end-to-end shopping service. Klarna’s newly updated app, which now has 1 million monthly active users in the US, enables customers to shop at any online store, with the ability to create wish lists, get price-drop notifications, and access exclusive deals from the brands they love, all with the option to pay over time with zero interest or fees.


About Cosmopolitan

Cosmopolitan is the largest young women’s media brand in the world and is the voice of Gen Now reaching nearly 72 million readers a month. The 2018 ASME Award winner delivers the latest news on love, work, money, fashion, beauty, health, self-improvement, politics and entertainment. The site reaches an average of 38 million unique users each month, in addition to boasting 10 million Facebook fans, 1.6 million Twitter followers, 3.2 million Instagram followers, 15.1 million monthly unique viewers on Snapchat and 3.7 likes on TikTok. Cosmopolitan is published by Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z over the age of 18 (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.

About Klarna

We make shopping smooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is ranked number five on the 2020 CNBC Disruptor 50 list, is the most highly valued fintech in Europe, with a valuation of $5.5 billion, and is one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,000 employees and is active in 17 countries. For more information, visit klarna.com.


For Klarna:


Berns Communications Group

Michael McMullan/Alissa Heumann




For Cosmopolitan:

Christina Lombardi/Hearst Magazines