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8 Jul 2022

Irish consumers fall back in love with the 80s thanks to Stranger Things

Dublin, 8 July - Klarna, a leading global retail bank, payments, and shopping service, reveals how the popular Netflix hit 'Stranger Things' has influenced consumer and shopping trends in Ireland after the new season premiered. 

Season four takes place in the 80's in Indiana and California and the creators behind the series have been praised for their portrayal of the 80's popular culture and fashion. New shopping data from Klarna’s Shopping Index* shows that Irish consumers have increased their purchases of 80s-inspired items, in particular:

  • Sales of denim jackets, such as those worn by the character Nancy Wheeler, increased by 48% in June compared to the first five months of the year and by 20% compared to May.
  • Sales of roller skates soared by 372% in June compared to the first five months of the year.
  • Sales of printed tops increased by 29% in June compared to the first five months of the year, while sales of scrunchies rose by 19% in June compared to May.

Irish consumers have fallen in love with the iconic outfits in Stranger Things based on 80s fashion. We’re seeing an increased interest in 80s-inspired items in Ireland, with consumers likely mixing a key piece, such as a denim jacket, with contemporary clothes for a modern twist on the classic 80s look”, Colin Creagh, Head of Business Development in Ireland at Klarna commented.


*Klarna's Shopping Index is calculated based on the number of sold items and reflects the true trends regardless of overall category sales growth. The data is from online purchases with Klarna in Ireland, from January 2022 to June 2022.