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Klarna achieves monumental growth in Canada, with 640k active consumers and 2M orders processed

August 1, 2023




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  • Momentum driven by major new retail and distribution partner wins
  • Klarna introduces Pay Now option enabling Canadian consumers to pay immediately and in full with Klarna, and the Klarna Express Button for a more seamless checkout experience
  • Klarna’s affiliate marketing publisher program empowers retailers to connect with new customers at every stage of the shopping journey

Toronto, CA – August 1, 2023 – Klarna, the AI powered global payments network and shopping destination, announced today its continued momentum in Canada. Since launching in the market in February 2022 less than 18 months ago, Klarna has achieved a rapidly expanding network of over 640,000 active consumers; processed over 2 million orders; launched new retail partnerships with esteemed brands such as Ssense and Airbnb; and launched distribution partnerships with Stripe, WooCommerce, and Adyen. Klarna also continues to strengthen its consumer and retailer offering in the market with the launch of new products and services including a new Pay Now payment option, the Klarna Express Button, and the unveiling of its affiliate marketing publisher program.

"We are thrilled by the response and rapid growth Klarna is seeing in Canada with over 640,000 active consumers," stated Steven Clarke, Head of Canada at Klarna. “This momentum speaks to the demand that we’re seeing among Canadians for superior, more flexible alternatives to high-cost, interest-bearing traditional credit options, and Klarna is leading the way.”

While Klarna is best known for its interest-free Pay in 4 service in Canada, with the addition of its Pay Now option, Canadian consumers can now pay in full immediately, or pay over time – all without interest – when selecting Klarna at a retailers’ checkout. Retailers, in turn, benefit from offering consumers a seamless checkout experience and giving them more choice according to their needs. 

The launch of the Klarna Express Button also takes the purchase experience to new heights, ensuring a swift and secure checkout process by pre-filling consumer data. Brands such as GameStop, L'Oréal Canada, and others have already implemented the Klarna Express Button, simplifying the shopping journey for their Canadian customers by creating an even more seamless path to purchase and conversion.

"With the introduction of Pay Now, which enables immediate and full payment while shopping at our partner retailers, as well as the Klarna Express Button, we’re further enhancing our offering alongside our interest-free Pay in 4 credit option. This combination provides consumers with the range of choices, heightened control, and flexibility they are looking for,” continued Clarke.

Canadian retailers across multiple verticals including fashion, travel, home & garden, and more are also increasingly choosing Klarna as a preferred strategic growth partner, fuelled in part by Klarna’s strategic partnerships with leaders Stripe, WooCommerce and Adyen. 

In addition to embracing Klarna’s growing suite of fair, flexible payment options, retailers are adopting Klarna’s marketing solutions, proven to drive growth, loyalty and conversion. Earlier this year, Klarna launched its affiliate marketing publisher program in Canada, enabling brands to tap into Klarna's extensive network of millions of loyal consumers through premium placements in the Klarna app, engaging CRM campaigns, and more. The response from retailers has been exceptional, with brands like Coach Outlet, Booking.com, Sephora, Pandora, and lululemon already embracing the program.

“Klarna’s strategic partnerships with esteemed brands have also solidified our position in the Canadian market,” continued Clarke. “Just as we’re seeing demand for our suite of payment options, Klarna is also a top publisher globally with retailers increasingly embracing our marketing solutions to engage with new audiences, including our network of 150 million global consumers. With tools like our affiliate marketing program, Klarna empowers retailers to create more innovative shopping experiences, cultivating deeper connections and driving growth that benefits both brands and consumers alike."

Klarna also offers additional growth tools for Canadian retailers, including a Creator Platform, which seamlessly connects creators and retailers to scale and optimize campaigns; as well as Virtual Shopping, which enables online shoppers to interact with experts in physical stores through live video and messaging to deliver highly personalized online shopping experiences. Klarna’s Virtual Shopping tools are already live today with over hundreds of brands across different regions, including Levi’s, Hugo Boss and Herman Miller, transforming online stores into a true omnichannel experience.

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For additional information, please contact:

Adaline Colton
+1 (614) 429-9125

About Klarna

Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike. For more information, visit Klarna.com.