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Klarna acquires Inspirock, bringing smooth travel planning to its 90M global consumers

October 22, 2021




SmooothSituations Sunbeds Emotional Meet 16x9

Service will bring enhanced advertising and content capabilities for retailers at critical point in the travel planning journey

New York – October 22, 2021 – Klarna, a leading global retail bank, payments and shopping service, is bringing its signature smoooth experience to the travel sector with the acquisition of Inspirock, an online trip planner that enables consumers to quickly and easily explore a destination’s offerings and create personalized itineraries utilizing local expertise and artificial intelligence. 

Over 25 million travelers a year use Inspirock to plan trips tailored to their interests or find inspiration on where to go and what to see. Klarna will integrate Inspirock’s capabilities to allow Klarna’s 90M users to plan and shop for a trip and pay for it in installments - all through the Klarna app. In addition, Klarna aims to save its customers hours of planning for the typical vacation by using Inspirock’s technology. 

Klarna CEO and Co-Founder, Sebastian Siemiatkowski said: “By bringing Inspirock to Klarna, we are bringing the best of Klarna’s smoooth customer experience to the travel sector. For customers, this makes the whole journey from inspiration to planning and preparing for a trip simpler, less stressful and more fun, while enabling our retail partners to better reach and engage with their audiences by offering more personalized content. It’s a natural extension of the benefits Klarna brings to payments and shopping.”

Inspirock's technology also enables Klarna to offer additional advertising and marketing opportunities to its growing network of over 250,000+ retail partners, helping them to reach high-intent shoppers with more curated and personalized content catered to their travel plans and preferences.

Anoop Goyal, CEO and Co-Founder of Inspirock said: “We are excited to bring simpler, easier trip planning to Klarna’s 90m global consumers. Our goal at Inspirock has been to make planning a trip fast, fun and easy. Together we can deliver on Klarna’s ambitions of providing a smooth shopping experience to the travel space in an innovative way. Klarna and Inspirock together can bring great inspiration, tools and shopping experiences, making planning the trip as fun as the actual trip itself.”

Klarna’s marketing solutions include Comparison Shopping, an AI-driven styling engine, a virtual shopping platform, and an influencer marketing and measurement platform. Together, these services will help consumers make informed decisions about purchasing the products they want from the retailers they love at the best price.  

Travel is a huge global e-commerce market with strong predicted growth. 66% of global travel bookings are made online and this is expected to grow to 72% by 2025, creating a market worth a projected $833bn1. As Covid restrictions ease in many regions and travel plans are back in the calendar, Klarna research has shown that 21% of people put travel at the top of their list of categories they are going to splurge on in 20212

1 ReportLinker, April 2021

2 16 markets, Dynata Aug 2021, 16,941 respondents in total

About Klarna

We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.

Notes to Editors

Survey data by region

Klarna survey
(16 markets, Dynata Aug 2021, 16,941 respondents in total)

Total UK USA France Italy Germany Spain Sweden Denmark Norway Australia Austria Canada Belgium Netherlands Finland New Zealand
21% 17% 21% 21% 21% 22% 26% 24% 26% 23% 13% 25% 17% 21% 21% 18% 17%